How to bring a loyalty program to life that takes Mexicans to the skies?

by Alan Lam | January 16, 2025 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Doters How to bring a loyalty program to life that takes Mexicans to the skies? Building the brand of a new loyalty plan comprehensively Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Doters is a...

How to simplify the offering of financial services?

by Paola Morales | October 10, 2024 | Branding and Communication, Projects, Research and Strategy

Gerund + BASE How to simplify the offering of financial services? Guiding a strategic brand evolution Services Strategic Design & Innovation Brand & Communication Challenge BASE is a financial institution specialized in foreign trade operations. They have a...

How to strategically communicate an educational offering?

by Paola Morales | August 19, 2024 | Branding and Communication, Projects, Research and Strategy

Gerund + Semper Altius School Network How to convey an educational offer strategically? Listening to parents for effective communication Services Strategic Design & Innovation Brand & Communication Challenge The Semper Altius School Network, with...

How to initiate change in investments in Latin America?

by Paola Morales | March 19, 2023 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Rumbo Ventures How to lead the change in investments in Latin America? Helping entrepreneurs and sustainable projects to change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo...

How do we bring the same vision to the entire academic experience?

by Alan Lam | March 15, 2023 | Branding and Communication, Projects, Research and Strategy

Gerundio + Anahuac University How to bring the same vision to the whole academic experience? Unifying brands and narratives through strategy Services Strategic Design & Innovation Brand & Communication Challenge After having previously collaborated with...

How to contribute to breaking paradigms?

by Alan Lam | March 13, 2023 | Activation and Growth, Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Without Rules is a project by and for women. This Femtech was born with the...