Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

by Axel Tinoco | January 16, 2025 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Doters How to bring a loyalty program to life that takes Mexicans to the skies? Building the brand of a new loyalty plan comprehensively Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Doters is a...
How to simplify the offering of financial services?

How to simplify the offering of financial services?

by Paola Morales | October 10, 2024 | Branding and Communication, Projects, Research and Strategy

Gerund + BASE How to simplify the offering of financial services? Guiding a strategic brand evolution Services Strategic Design & Innovation Brand & Communication Challenge BASE is a financial institution specialized in foreign trade operations. They have a...
How to convey an educational offer in a strategic way?

How to convey an educational offer in a strategic way?

by Paola Morales | August 19, 2024 | Branding and Communication, Projects, Research and Strategy

Gerund + Semper Altius School Network How to convey an educational offer strategically? Listening to parents for effective communication Services Strategic Design & Innovation Brand & Communication Challenge The Semper Altius School Network, with...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | March 19, 2023 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Rumbo Ventures How to lead the change in investments in Latin America? Helping entrepreneurs and sustainable projects to change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo...
How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

by Axel Tinoco | March 15, 2023 | Branding and Communication, Projects, Research and Strategy

Gerundio + Anahuac University How to bring the same vision to the whole academic experience? Unifying brands and narratives through strategy Services Strategic Design & Innovation Brand & Communication Challenge After having previously collaborated with...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Axel Tinoco | March 13, 2023 | Activation and Growth, Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Without Rules is a project by and for women. This Femtech was born with the...
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Recent Posts

  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real
  • Más allá del producto de calidad: por qué la eficacia ya no basta para retener
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The trick of speed: how CX efficiency kills value before creating loyalty | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrating dynamic emails that include the user's first name in the subject line as if that were...

Más allá del producto de calidad: por qué la eficacia ya no basta para retener

  Beyond quality product: why efficiency is no longer enough to retain Author: Elena Benitez, CEO of Gerundio There is a comfortable narrative in boardrooms where executives celebrate the success of their launches. They celebrate that the company has...

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