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How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Axel Tinoco | March 13, 2023 | Activation and Growth, Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Without Rules is a project by and for women. This Femtech was born with the...

Recent Posts

  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real
  • Más allá del producto de calidad: por qué la eficacia ya no basta para retener
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The trick of speed: how CX efficiency kills value before creating loyalty | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrating dynamic emails that include the user's first name in the subject line as if that were...

Más allá del producto de calidad: por qué la eficacia ya no basta para retener

  Beyond quality product: why efficiency is no longer enough to retain Author: Elena Benitez, CEO of Gerundio There is a comfortable narrative in boardrooms where executives celebrate the success of their launches. They celebrate that the company has...

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