Gerundio + Rumbo Ventures
How to initiate change in investments in Latin America?
Helping entrepreneurs and sustainable projects to change course
Services
- Strategic Design & Innovation
- Brand & Communication
- Experience & Interaction
Challenge
Rumbo Ventures is a Venture Capital firm that invests in sustainable and ClimateTech companies in Latin America and other markets such as Spain, Portugal, and Italy. They are currently leading the change in the investment landscape in Latin America by supporting entrepreneurs and sustainable projects committed to creating a better future for all.
The founders’ desire to grow the project came with the challenge of creating a brand that reflected environmental responsibility and innovation, while connecting in an authentic and human way with people and entrepreneurs.
Solution
With the intention of reflecting its innovative spirit and vision for a sustainable future, we started by digging deep into the essence of Rumbo, as well as the investment industry in Latin America.
With a clear direction in mind, we worked with Fernando and his team to define a value proposition based on their commitment to a sustainable future. We also created a name that reflects the change in direction and cutting-edge perspective that Rumbo brings to the investment world on the continent.
In addition, we designed a visual identity and a logo that convey Rumbo’s sustainable and responsible vision, while adding a touch of dynamism, innovation, and forward-thinking to the brand.
Finally, we created a website that manifests Rumbo Ventures’ mission and purpose, as well as presenting the projects in which Rumbo has invested in terms of their profile, vision, and concrete actions.
Impact
- A value proposition is a clear and concise statement that describes the unique benefits a company offers to its customers. It explains what makes a product or service stand out from the competition and why a customer should choose it.
- Communicating Rumbo Ventures' vision.
- Development of an informative website
Learning
“Digging deeply and understanding how we could reflect the innovative spirit for a sustainable future in the Latin American investment sector was key for us to be able to design the brand.”
“Thanks to every member of this amazing team. Each one provided a key element to the development of the project. I couldn’t be more satisfied with the work they did.”
– Fernando Lelo de Larrea / CEO, Rumbo Ventures
