How to bring a loyalty program to life that takes Mexicans to the skies?

by Paola Morales | January 16, 2025 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerund + Doters How to bring to life a loyalty program that gets Mexicans to fly? Building the brand of a new loyalty program comprehensively Services Strategic Design and Innovation Brand and Communication Experience and Interaction Challenge Doters is a...

Service Design: How to deliver a truly omnichannel experience?

by dev@gerundio.com.mx | Dec 17, 2024 | Our ideas, Experience and Interaction

Service Design: ¿cómo entregar una experiencia verdaderamente omnicanal?   Por: Jesica Trejo Imagina lo siguiente: últimamente te has sentido sin energía, acudes con tu especialista de confianza y te indican que debes realizarte varios estudios clínicos para...

Design Systems: The Key to Coherent and Efficient Digital Design

by dev@gerundio.com.mx | Sep 24, 2024 | Our ideas, Branding, Experience and Interaction

Design Systems: La clave para un diseño digital coherente y eficiente Seguramente has escuchado hablar mucho sobre los Design Systems. Este concepto es cada vez más usado en el argot de las agencias de innovación, los estudios de diseño y las consultoras de marca,...

The importance of heat maps in design

by Eric Gerundio | Jun 10, 2024 | Our ideas, Experience and Interaction

La importancia de los mapas de calor en el diseño Por: Paola Morales En el campo de la experiencia de usuario, es fundamental basar nuestras decisiones en datos concretos en lugar de suposiciones. Las suposiciones pueden llevar a conclusiones erróneas sobre cómo los...

What are heuristic analyses?

by Andrea Vallarta | May 13, 2024 | Our ideas, Experience and Interaction, Research and Strategy

What are heuristic analyses? By: Paola Morales Have you ever wondered if your digital product complies with design principles? Jacob Nielsen, co-founder of Nielsen Norman Group, a leading user experience consultancy, posed this very...

Platform Accessibility

by Andrea Vallarta | April 8, 2024 | Our ideas, Experience and Interaction

Accessibility to Platforms By: Lizbet Tirado In today's world, where digital technology plays a fundamental role in the daily lives of millions of people, accessibility to digital platforms has become a crucial aspect of...