by Paola Morales | January 16, 2025 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects
Gerund + Doters How to bring to life a loyalty program that gets Mexicans to fly? Building the brand of a new loyalty program comprehensively Services Strategic Design and Innovation Brand and Communication Experience and Interaction Challenge Doters is a...
by dev@gerundio.com.mx | December 17, 2024 | Our ideas, Experience and Interaction
Service Design: How to Deliver a Truly Omnichannel Experience? By: Jesica Trejo Imagine the following: lately, you've been feeling drained, you go to your trusted specialist, and they tell you that you need to undergo several clinical tests to...
by dev@gerundio.com.mx | September 24, 2024 | Our ideas, Branding, Experience and Interaction
Design Systems: The Key to Coherent and Efficient Digital Design You've surely heard a lot about Design Systems. This concept is increasingly used in the jargon of innovation agencies, design studios, and brand consultancies,...
by Axel Tinoco | June 10, 2024 | Our ideas, Experience and Interaction
The Importance of Heatmaps in Design By: Paola Morales In the field of user experience, it is essential to base our decisions on concrete data rather than assumptions. Assumptions can lead to erroneous conclusions about how users...
by Andrea Vallarta | May 13, 2024 | Our ideas, Experience and Interaction, Research and Strategy
What are heuristic analyses? By: Paola Morales Have you ever wondered if your digital product complies with design principles? Jacob Nielsen, co-founder of Nielsen Norman Group, a leading user experience consultancy, posed this very...
by Andrea Vallarta | April 8, 2024 | Our ideas, Experience and Interaction
Accessibility to Platforms By: Lizbet Tirado In today's world, where digital technology plays a fundamental role in the daily lives of millions of people, accessibility to digital platforms has become a crucial aspect of...
