Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Dark Mode: The Dark Side of UX

Dark Mode: The Dark Side of UX

by Andrea Vallarta | March 22, 2024 | Our ideas, Experience and Interaction

Dark Mode: The Dark Side of UX By: Melisa Agúndez Today, it's impossible to imagine a reality without the use of digital devices. They are tools that make our lives easier and we use them in the various areas where we develop, both in...
TEMU, the good and the bad

TEMU, the good and the bad

by Andrea Vallarta | January 12, 2024 | Our ideas, Experience and Interaction, Innovation

TEMU, the good and the bad. By: Melisa Agúndez The constant appearance of ads for the now popular TEMU on the internet has captured the attention of users worldwide. Originally from China, this platform has emerged rapidly, challenging the big...
Connecting Authentically with Your Users Through Active Listening

Connecting Authentically with Your Users Through Active Listening

by Rolando Gerundio | Oct 27, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Conectando auténticamente con tus usuarios a través de la Escucha Activa Dentro del mundo del diseño estratégico, el UX Research desempeña un papel fundamental. No se trata solo de una fase en el proceso, sino de un hilo conductor que conecta a las agencias con la...
Governance, collaborative work, and AI to transform dynamics in innovation teams.

Governance, collaborative work, and AI to transform dynamics in innovation teams.

by Rolando Gerundio | Oct 20, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Control, trabajo colaborativo e IA para transformar la dinámica en equipos de innovación. El evento Adobe MAX 2023 fue un verdadero espectáculo para todos los apasionados de la creatividad y la tecnología. Entre las múltiples novedades y enfoques, destacan tres...
Gamification: Transforming User Experience Through Play

Gamification: Transforming User Experience Through Play

by Melisa Agundez | Oct 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamificación: Transformando la experiencia de usuario a través del juego Imagina que tu producto digital se sienta como un juego para tus usuarios. Eso es exactamente lo que las estrategias de gamificación ofrecen. Por: Melisa Agúndez La gamificación ha emergido como...
Transforming the user experience with UX/UI innovation

Transforming the user experience with UX/UI innovation

by Rolando Gerundio | Oct 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transformando la experiencia del usuario con innovación UX/UI ¿Cómo puede la inteligencia artificial (IA) y la tecnología del metaverso impulsar avances significativos para resolver las necesidades de los usuarios? En el décimo aniversario de Conect, Mark Zuckerberg,...
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Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Is your points program only accumulating balances? 

Is your rewards program just accumulating balances? Author: Elena Benitez, CEO & Founder of Gerundio. That old story that loyalty is built simply by accumulating points or distributing coupons is what today has hundreds of brands trapped in a...

Is your organizational chart breaking loyalty? The failure of siloed experience

Is your organizational chart breaking loyalty? The failure of siloed experience. Author: Elena Benitez, CEO & Founder of Gerundio. Operational fragmentation is the silent poison of retention. While the Marketing team celebrates an acquisition spike,...

Emotional Loyalty vs. Transactional Loyalty

Why are your rewards killing emotional loyalty? The risk of transaction over connection There's a recurring phenomenon in loyalty strategies in Mexico: companies that buy their users' attention, but never their preference. They...

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