Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Modo oscuro: El lado oscuro del UX

Modo oscuro: El lado oscuro del UX

by Andrea Vallarta | March 22, 2024 | Our ideas, Experience and Interaction

Dark Mode: The Dark Side of UX By: Melisa Agúndez Today, it's impossible to imagine a reality without the use of digital devices. They are tools that make our lives easier and we use them in the various areas where we develop, both in...
TEMU, lo bueno y lo malo

TEMU, lo bueno y lo malo

by Andrea Vallarta | January 12, 2024 | Our ideas, Experience and Interaction, Innovation

TEMU, the good and the bad. By: Melisa Agúndez The constant appearance of ads for the now popular TEMU on the internet has captured the attention of users worldwide. Originally from China, this platform has emerged rapidly, challenging the big...
Conectando auténticamente con tus usuarios a través de la Escucha Activa

Conectando auténticamente con tus usuarios a través de la Escucha Activa

by Axel Tinoco | October 27, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Authentically Connecting with Your Users Through Active Listening Within the world of strategic design, UX Research plays a fundamental role. It's not just a phase in the process, but a common thread that connects agencies with the...
Control, trabajo colaborativo e IA para transformar la dinámica en equipos de innovación.

Control, trabajo colaborativo e IA para transformar la dinámica en equipos de innovación.

by Axel Tinoco | October 20, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Control, collaborative work, and AI to transform dynamics in innovation teams. The Adobe MAX 2023 event was a true spectacle for all enthusiasts of creativity and technology. Among the many new features and approaches, three stand out...
Gamificación: Transformando la experiencia de usuario a través del juego

Gamificación: Transformando la experiencia de usuario a través del juego

by Axel Tinoco | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...
Transformando la experiencia del usuario con innovación UX/UI

Transformando la experiencia del usuario con innovación UX/UI

by Axel Tinoco | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
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Recent Posts

  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El mito de la calidad: por qué tener un buen producto ya no te compra la lealtad de nadie

  The deception of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

La trampa de la fricción cero: Por qué ser conveniente solo te mantiene en la contienda, no en la preferencia

  The zero-friction trap: Why being convenient only keeps you in the game, not the preferred choice Author: Elena Benitez, CEO of Gerundio. There is a deeply rooted narrative in boardrooms that confuses the elimination of steps in a...

Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten

  Why operational inconsistency destroys brand value before anyone notices it Author: Elena Benitez, CEO of Gerundio. There is an almost epidemic obsession in boardrooms with chasing emotional impact through spectacular moments within...

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