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Y, ¿en qué somos expertas?

Y, ¿en qué somos expertas?

by Paola Morales | September 22, 2021 | Our ideas, Business and Strategic Design

And what are we experts in? The questions our potential clients ask when we meet are as diverse as the nature of each of their projects. They range from, what have you done in Fintech, are you boxing fans, what other e-commerce have you done...
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Recent Posts

  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca
  • Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca

  The risk of habit: Why user routine does not equate to brand preference | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio. Celebrating frequent use as synonymous with loyalty is one of the most costly self-deceptions at the tables...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrate dynamic emails that include the user's first name in the subject line as if that were...

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The deceit of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

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