by Andrea Vallarta | February 17, 2024 | Our ideas, Branding, Brand and Communication
For those of us who watch the Super Bowl for the commercials: By Cecilia Rodríguez Super Bowl commercials (unlike any other commercials at any other time of the year) are anticipated, we don't mute them, we don't change the channel, but yes, we do criticize them....
by Andrea Vallarta | January 5, 2024 | Activation and Growth, Our ideas, Innovation, Brand and Communication
Gaming, Beyond Trends, Let's Talk About People By: Fernando Bautista and Eric Silva The video game industry has been growing for several years now. This sector is no longer a niche consumption as it was in its beginnings. A study...
by Andrea Vallarta | December 15, 2023 | Activation and Growth, Our ideas, Research and Strategy, Brand and Communication
Exploring Cultural Change Through Digital Searches By: Andrea Vallarta In the constant flow of digital time, web searches offer a unique window into observing transformations in preferences and concerns of...
by Paola Morales | September 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects
Gerundio + Rumbo Ventures How to lead change in investments in Latin America? By helping entrepreneurs and sustainable projects change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo Ventures is...
by Paola Morales | September 14, 2022 | Experience and Interaction, Brand and Communication, Projects
Gerund + The Green Gang How to foster ecologically responsible habits through gameplay? Creating an exciting app that invites players to heal the planet Services Brand and Communication Experience and Interaction Challenge The Green Gang is a mobile application designed...
by Paola Morales | September 11, 2022 | Research and Strategy, Brand and Communication, Projects
Gerund + Universidad Anáhuac How to bring a unified vision to the entire academic experience? Unifying brands and discourses through strategy Services Strategic Design and Innovation Brand and Communication Challenge After having previously collaborated with...
