Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Paola Morales | Sep 9, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Sin Reglas ¿Cómo contribuir a romper paradigmas? Creando desde la empatía Servicios Diseño Estratégico e Innovación Marca y Comunicación Experiencia e Interacción Reto Sin Reglas es un proyecto de mujeres para mujeres. Esta Femtech nace con la intención de...
How to drive better decision making through data visualization?

How to drive better decision making through data visualization?

by Paola Morales | September 8, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerundio + Prometec ¿Cómo fomentar una mejor toma de decisiones a través de la visualización de datos? Articulando una propuesta de valor para entregar una experiencia de marca coherente y empática Servicios Marca y Comunicación Experiencia e Interacción Reto Prometec...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Paola Morales | September 7, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerundio + Wemerang ¿Cómo darle cara a un proyecto superpoderoso? Traduciendo un movimiento global en marca Servicios Marca y Comunicación Experiencia e Interacción Reto Wemerang es la primera aplicación impulsada por una criptoeconomía para empoderar héroes...
How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Paola Morales | September 5, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Tallero: How to imitate the physical experience in an online channel? Boosting a business by reinterpreting a personalized experience. Services: Brand and Communication, Experience and Interaction. Challenge: Tallero is a Mexican company expert in...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Paola Morales | January 26, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + eleva+ How to generate value through an efficient platform? Digitizing accounting to boost business.
How to share the thrill of riding?

How to share the thrill of riding?

by Paola Morales | October 20, 2021 | Brand and Communication, Projects

Gerund + Movo Novo How to share the excitement of riding? Materializing a business vision through branding Services Brand and Communication Challenge Movo Novo is a company founded by a group of restless entrepreneurs and passionate cyclists who set out to...
« Older Entries
Next Entries »

Recent Posts

  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention

Recent Comments

No comments to show.

Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

Contact us
Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Por qué el arcoíris cosmético destruye el Customer Lifetime Value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

Lo que los líderes de lealtad saben (y tú no)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

Tu programa de puntos ¿solo está acumulando saldos? 

Is your rewards program just accumulating balances? Author: Elena Benitez, CEO & Founder of Gerundio. That old story that loyalty is built simply by accumulating points or distributing coupons is what today has hundreds of brands trapped in a...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

Privacy Notice