Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP
How to drive better decision making through data visualization?

How to drive better decision making through data visualization?

by Paola Morales | September 8, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Promising How to foster better decision-making through data visualization? Articulating a value proposition to deliver a consistent and empathetic brand experience Services Strategic Design & Innovation Brand & Communication...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Paola Morales | September 7, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Wemerang: How to Face a Superpowered Project? Translating a Global Movement into a Brand Services Brand & Communication Experience & Interaction Challenge Wemerang is the first application powered by a cryptocurrency to empower heroes...
How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Paola Morales | September 5, 2022 | Experience and Interaction, Brand and Communication, Projects

Tallero + Gerundio How to replicate the physical experience in an online channel? Boosting a business by reinterpreting a personalized experience Services Brand & Communication Experience & Interaction Challenge Tallero is a Mexican company with expertise...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Paola Morales | January 26, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + elevates + How to generate value through an efficient platform? Digitizing accounting to boost business growth Services Brand & Communication Experience & Interaction The Challenge eleva+ (formerly El20) is a platform dedicated...
How to share the thrill of riding?

How to share the thrill of riding?

by Paola Morales | October 20, 2021 | Brand and Communication, Projects

Gerund + Movo Novo How to share the excitement of riding? Materializing a business vision through branding Services Brand & Communication Challenge Movo Novo is a company founded by a group of restless entrepreneurs and passionate cyclists who...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Paola Morales | September 24, 2021 | Experience and Interaction, Brand and Communication, Projects

Gerund + Ouipil How to integrate tradition and modernity in the same brand? Tangibilizing an idea through a differentiating strategy Services Brand & Communication Experience & Interaction Challenge Ouipil is a brand born from the idea of sharing with...
Next Entries »

Recent Posts

  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value
  • What Loyalty Leaders Know (and You Don't)
  • Is your points program only accumulating balances? 

Recent Comments

No comments to show.

Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

Contact us
Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Emotional Loyalty vs. Transactional Loyalty

Why are your rewards killing emotional loyalty? The risk of transaction over connection There's a recurring phenomenon in loyalty strategies in Mexico: companies that buy their users' attention, but never their preference. They...

From Data to «Sensemaking»: Why Your Loyalty KPIs Are Lying to You

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

The Engagement Trap: Why Attention Isn't Loyalty

The Engagement Trap: Why Customer Attention Isn't Loyalty Author: Elena Benitez, CEO & Founder of Gerundio. In the earnings calls of most companies in Mexico, customer engagement is often presented as the indicator of...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

Privacy Notice