Creativity for all

It's common to think that creativity is a skill reserved only for rebels and insurgents who don't conform to the status quo, or for those lucky few born with exceptional talent, but the reality is that all of us can learn and develop creativity.

By the Gerundio team

Creativity is a skill that helps us question and create innovative solutions for different types of problems. Speaking of brand experience, It is also a tool that we can use based on users to improve their experiences with the brands around them.

At Gerundio, we consider ourselves passionate about creativity. It's part of our everyday lives, so it's immersed in everything we do. And since we're always moving and updating, that means we have to nurture our creativity to keep it alive.

Among many other resources, we have some books which open the door to different tools and remind us that there are many paths to Rome.

Here are some of our favorites:

The Laws of Simplicity, by John Maeda

Ten rules for balancing complexity and simplicity in business, technology, and design. This book reinforces the idea that less is often more and invites us to balance the complexity of projects with a design that simplifies and synthesizes their purpose.

The storm of creativity, by Kyna Leski

A tour through the different stages of the creative process from the perspective of people in all kinds of industries; a universal process that has no beginning or end, but is rather constant. Something we really enjoy at Gerundio.

Change by Design by Tim Brown

A book made for creative leaders looking to implement the methodology of Design Thinking at all levels of your organization, product, or service, and thus create new alternatives for business and society. With this book, we learned that innovation comes from a rigorous process of examination through which we identify and develop ideas.

The Design of Everyday Things, by Don Norman

This design guide is people-centered, discussing how usability is just as important as aesthetics. It's a book that opens up possibilities for design by recognizing user needs and aligning them with the cognitive principles of their psychology. This is fundamental knowledge when creating brand experiences.

Keep going: 10 ways to stay creative in good times and bad, by Austin Kleon

This book talks about how creativity isn't a linear journey, but a cyclical one that should be fostered through a daily routine. Here we learned ten practical tips to connect with ourselves and make creativity a habit in our lives.

Design as storytelling, by Ellen Lupton

Good design, along with good storytelling, and bring good ideas to life. This book offers a range of resources and strategies for applying storytelling techniques to the creation of graphics, products, services, and experiences. A must when you're bringing brands with soul to life.

In addition to sparking our curiosity and keeping our creative streak alive, these books have served as fuel for inspiration that we have taken far in multiple projects.

If you believe creativity and innovation can help your business, Write to us And let's work together to take your brand experience to another level.