Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
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¿Cómo acceden a la educación en México?

¿Cómo acceden a la educación en México?

by dev@gerundio.com.mx | August 5, 2024 | Our ideas, Research and Strategy

How Mexicans Access Education By: Alan Luna The behavior of Mexican consumers in the educational sphere has undergone significant changes in recent years, driven by digitalization, globalization, and events such as the pandemic of...
El innovador toque de Spotify que revoluciona el streaming

El innovador toque de Spotify que revoluciona el streaming

by dev@gerundio.com.mx | July 30, 2024 | Our ideas, Innovation

Spotify's Innovative Touch Revolutionizing Streaming By: Ivonne Guzmán It's becoming increasingly common to encounter the implementation of artificial intelligence across the different digital platforms we use in our daily lives, from social media...
Rompiendo los esquemas: tácticas de marketing inusuales para destacar en el mercado

Rompiendo los esquemas: tácticas de marketing inusuales para destacar en el mercado

by Axel Tinoco | July 22, 2024 | Our ideas, Innovation

Breaking the Mold: Unusual Marketing Tactics to Stand Out in the Market By: Alan Luna In a world where competition is fierce and consumer attention is increasingly fleeting, companies need to be creative to stand out. Tactics of...
Cómo utilizar el storytelling para potenciar tu estrategia de marketing

Cómo utilizar el storytelling para potenciar tu estrategia de marketing

by Axel Tinoco | July 15, 2024 | Activation and Growth, Our ideas

How to Use Storytelling to Boost Your Marketing Strategy By: Eric Silva People like to hear stories for several intertwined reasons. Firstly, stories evoke emotions and allow us to connect with the characters and their...
Aprendiendo de Figma: Innovación basada en la comprensión profunda de sus usuarios y el proceso de diseño digital

Aprendiendo de Figma: Innovación basada en la comprensión profunda de sus usuarios y el proceso de diseño digital

by dev@gerundio.com.mx | July 8, 2024 | Our ideas, Innovation

Learning from Figma: Innovation Based on Deep Understanding of Its Users and the Digital Design Process By: Carlos De Santiago In recent years, Figma has undergone a remarkable evolution beyond its original function as a design tool and...
La coherencia de marca personal: rhode y Hailey Bieber

La coherencia de marca personal: rhode y Hailey Bieber

by dev@gerundio.com.mx | July 2, 2024 | Our ideas, Branding

Personal Brand Consistency: Rhode and Hailey Bieber The success of Rhode demonstrates how personal brand consistency can transform into a Loyalty Ecosystem 3.0. By aligning a defined visual identity with high-turnover products, CLV is optimized.
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • The myth of quality: why having a good product no longer buys you anyone’s loyalty

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Deja de adivinar: valida tu diseño con usuarios reales y mejora tu interfaz

Stop guessing: validate your design with real users and improve your interface. Have you ever wondered why some interfaces, despite looking good, frustrate users? Often, that frustration doesn't come from the visual design, but from a lack...

Rage Marketing: Si te choca, te engancha

Rage Marketing: If it shocks you, it hooks you By Gibrán García Count to eight: 1… 2… 3… Are you bored yet? Many media outlets and organizations claim that the average human attention span is only 8 seconds. Are you still here? Did you come back to this...

Max otra vez es HBO Max: Cuando la marca y el negocio no tienen los mismos objetivos

Max is HBO Max again: When the brand and the business do not have the same goals "Don't play dumb, you never stopped calling us HBO Max." This is how the email opened with which Warner Bros. Discovery announced that the streaming service would use its name again...

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