by dev@gerundio.com.mx | July 2, 2024 | Our ideas, Branding
Personal Brand Consistency: Rhode and Hailey Bieber The success of Rhode demonstrates how personal brand consistency can transform into a Loyalty Ecosystem 3.0. By aligning a defined visual identity with high-turnover products, CLV is optimized.
by Eric Gerundio | June 24, 2024 | Our ideas, Innovation
The Value of the Face: Face ID and Digital Security By: Eric Silva On June 21st, International Selfie Day was celebrated, an observance that, as its name suggests, emerged as a way to acknowledge the popularity of the selfie in current culture. Undoubtedly, it has...
by dev@gerundio.com.mx | June 17, 2024 | Our ideas, Innovation
Two paths to capitalize on the market: disruptive innovation vs. strategic integration By: Carlos De Santiago On June 10, 2024—within the framework of WWDC24—Apple announced the arrival of its artificial intelligence model, which it called “Apple Intelligence”...
by Eric Gerundio | June 10, 2024 | Our ideas, Experience and Interaction
The Importance of Heatmaps in Design By: Paola Morales In the field of user experience, it is essential to base our decisions on concrete data rather than assumptions. Assumptions can lead to erroneous conclusions about how users...
by Eric Gerundio | June 3, 2024 | Activation and Growth, Our ideas
Hot Sale: Context and Learnings
By: Eric Silva
Many already know what Hot Sale is, and several have even taken advantage of more than one offer. In the most recent edition, held from May 15th to 23rd, over 600 brands, retailers, and marketplaces participated,...
by Eric Gerundio | May 27, 2024 | Our ideas, Innovation
The audiovisual revolution of the Internet: almost 20 years since YouTube's launch By: Alan Luna It was on February 14, 2005, when three former PayPal employees named Chad Hurley, Steve Chen, and Jawed Karim launched a website whose name was inspired by the...
