Gerund
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    • Strategic Design and Innovation
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Gamificación: Transformando la experiencia de usuario a través del juego

Gamificación: Transformando la experiencia de usuario a través del juego

by Axel Tinoco | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...
Transformando la experiencia del usuario con innovación UX/UI

Transformando la experiencia del usuario con innovación UX/UI

by Axel Tinoco | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
Descifrando las plataformas de bienestar físico y emocional

Descifrando las plataformas de bienestar físico y emocional

by dev@gerundio.com.mx | August 25, 2023 | Deciphering, Thought

Deciphering Physical and Emotional Wellness Platforms. There is a proliferation of platforms aiming to bring wellness closer to people, no matter the time or place they are in. At Gerundio, we analyzed and understood some trends...
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • The myth of quality: why having a good product no longer buys you anyone’s loyalty

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten

  Why operational inconsistency destroys brand value before anyone notices it Author: Elena Benitez, CEO of Gerundio. There is an almost epidemic obsession in boardrooms with chasing emotional impact through spectacular moments within...

El espejismo de los puntos acumulados: Por qué la lealtad transaccional destruye el margen operativo

  The Mirage of Accumulated Points: Why Transactional Loyalty Destroys Operating Margin Author: Elena Benitez, CEO of Gerundio. Monitoring the growth in loyalty card issuance or the volume of points redeemed over the last...

La trampa de la automatización ciega: Por qué la tecnología sin criterio destruye el valor de marca

  The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value Author: Elena Benitez, CEO of Gerundio. The corporate rush to delegate customer experience to algorithmic systems is generating a...

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