Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
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Gamificación: Transformando la experiencia de usuario a través del juego

Gamificación: Transformando la experiencia de usuario a través del juego

by Melisa Agundez | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...
Transformando la experiencia del usuario con innovación UX/UI

Transformando la experiencia del usuario con innovación UX/UI

by Rolando Gerundio | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
Descifrando las plataformas de bienestar físico y emocional

Descifrando las plataformas de bienestar físico y emocional

by dev@gerundio.com.mx | August 25, 2023 | Deciphering, Thought

Deciphering Physical and Emotional Wellness Platforms. There is a proliferation of platforms aiming to bring wellness closer to people, no matter the time or place they are in. At Gerundio, we analyzed and understood some trends...
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Recent Posts

  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Lo que los líderes de lealtad saben (y tú no)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

Tu programa de puntos ¿solo está acumulando saldos? 

Is your rewards program just accumulating balances? Author: Elena Benitez, CEO & Founder of Gerundio. That old story that loyalty is built simply by accumulating points or distributing coupons is what today has hundreds of brands trapped in a...

¿Tu organigrama está rompiendo la lealtad? El fracaso de la experiencia en silos

Is your organizational chart breaking loyalty? The failure of siloed experience. Author: Elena Benitez, CEO & Founder of Gerundio. Operational fragmentation is the silent poison of retention. While the Marketing team celebrates an acquisition spike,...

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