Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Service Design: ¿cómo entregar una experiencia verdaderamente omnicanal?

Service Design: ¿cómo entregar una experiencia verdaderamente omnicanal?

by dev@gerundio.com.mx | December 17, 2024 | Our ideas, Experience and Interaction

Service Design: How to Deliver a Truly Omnichannel Experience? By: Jesica Trejo Imagine the following: lately, you've been feeling drained, you go to your trusted specialist, and they tell you that you need to undergo several clinical tests to...
Descifrando las nuevas formas de inversión

Descifrando las nuevas formas de inversión

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...
Rompiendo el algoritmo: la búsqueda de autenticidad en la era digital

Rompiendo el algoritmo: la búsqueda de autenticidad en la era digital

by dev@gerundio.com.mx | October 9, 2024 | Our ideas, Research and Strategy

Breaking the Algorithm: The Search for Authenticity in the Digital Age By: Rodrigo Guerrero In a reality where algorithms dominate the content we consume and it seems our devices are listening to us, the much-promised personalization can become a...
Descifrando las nuevas formas de cuidarnos

Descifrando las nuevas formas de cuidarnos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Caring for Ourselves The COVID-19 pandemic acted as a catalyst, further accelerating transformations that were already underway. This impetus has been particularly felt in the way we approach our health. Both at the...
Descifrando las nuevas formas de comprar alimentos

Descifrando las nuevas formas de comprar alimentos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Buying Food From the era of globalization to the implementation of digitalization, society's eating habits have undergone a transformation, with people opting for more practical alternatives….
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • El mito de la calidad: por qué tener un buen producto ya no te compra la lealtad de nadie

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The deceit of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

El mito de la calidad: por qué tener un buen producto ya no te compra la lealtad de nadie

  The deception of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

La trampa de la fricción cero: Por qué ser conveniente solo te mantiene en la contienda, no en la preferencia

  The zero-friction trap: Why being convenient only keeps you in the game, not the preferred choice Author: Elena Benitez, CEO of Gerundio. There is a deeply rooted narrative in boardrooms that confuses the elimination of steps in a...

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