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¿Qué es y cómo se hace un customer journey?

¿Qué es y cómo se hace un customer journey?

by Eduardo Gutierrez | Apr 1, 2022 | Our ideas, Experience

What is a customer journey and how is it made? By the Gerundio team Do you know how, when, and where your customers interact most with your brand? Do you have any idea what kind of emotions they feel during all these interactions? Don't miss this article and...
5 claves para detectar insights en tus audiencias

5 claves para detectar insights en tus audiencias

by Eduardo Gutierrez | Mar 23, 2022 | Our ideas, Experience

5 keys to detecting insights in your audiences Regardless of your business type or the industry you are in, it is essential that you know your customers and users deeply. Don't miss the 5 keys we prepared for you and learn how to detect...
¿Cómo es una experiencia de marca positiva?

¿Cómo es una experiencia de marca positiva?

by Eduardo Gutierrez | Mar 7, 2022 | Our ideas, Experience

What does a positive brand experience look like? We've all had different experiences with the brands we use in our daily lives, but have you ever wondered what makes some leave us more satisfied than others? Don't miss this article to find out what it's like...
Cómo construir y mejorar tu experiencia de marca

Cómo construir y mejorar tu experiencia de marca

by Eduardo Gutierrez | Feb 17, 2022 | Our ideas, Experience

How to build and improve your brand experience Designing a consistent brand experience for your customers or users and taking care of all the interactions you have with them is extremely important. Don't miss this post and learn how to build and improve a...
¿Qué es la experiencia de marca? Conoce todo sobre ella

¿Qué es la experiencia de marca? Conoce todo sobre ella

by Eduardo Gutierrez | Feb 8, 2022 | Our ideas, Experience

What is brand experience? Learn all about it Have you heard of brand experience? Do you know what it is and why it's important to work on it? In this article you will find the answers to these questions and learn all about the experience of...
Una realidad que abre posibilidades

Una realidad que abre posibilidades

by Paola Morales | Sep 23, 2021 | Our ideas, Experience

A reality that opens possibilities While life is constant movement, today we are facing a more radical change that has shaken us so hard that we even feel dizzy. This new reality appears so ambiguous and confusing that distinguishing its...
Next Entries »

Recent Posts

  • Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Gamificación en lealtad: cuándo funciona, cuándo falla y por qué importa la diferencia

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Por qué el arcoíris cosmético destruye el Customer Lifetime Value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

Lo que los líderes de lealtad saben (y tú no)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

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