Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP
¿Qué es y cómo se hace un customer journey?

¿Qué es y cómo se hace un customer journey?

by Eduardo Gutierrez | Apr 1, 2022 | Our ideas, Experience

What is a customer journey and how is it made? By the Gerundio team Do you know how, when, and where your customers interact most with your brand? Do you have any idea what kind of emotions they feel during all these interactions? Don't miss this article and...
5 claves para detectar insights en tus audiencias

5 claves para detectar insights en tus audiencias

by Eduardo Gutierrez | Mar 23, 2022 | Our ideas, Experience

5 keys to detecting insights in your audiences Regardless of your business type or the industry you are in, it is essential that you know your customers and users deeply. Don't miss the 5 keys we prepared for you and learn how to detect...
¿Cómo es una experiencia de marca positiva?

¿Cómo es una experiencia de marca positiva?

by Eduardo Gutierrez | Mar 7, 2022 | Our ideas, Experience

What does a positive brand experience look like? We've all had different experiences with the brands we use in our daily lives, but have you ever wondered what makes some leave us more satisfied than others? Don't miss this article to find out what it's like...
Cómo construir y mejorar tu experiencia de marca

Cómo construir y mejorar tu experiencia de marca

by Eduardo Gutierrez | Feb 17, 2022 | Our ideas, Experience

How to build and improve your brand experience Designing a consistent brand experience for your customers or users and taking care of all the interactions you have with them is extremely important. Don't miss this post and learn how to build and improve a...
¿Qué es la experiencia de marca? Conoce todo sobre ella

¿Qué es la experiencia de marca? Conoce todo sobre ella

by Eduardo Gutierrez | Feb 8, 2022 | Our ideas, Experience

What is brand experience? Learn all about it Have you heard of brand experience? Do you know what it is and why it's important to work on it? In this article you will find the answers to these questions and learn all about the experience of...
Una realidad que abre posibilidades

Una realidad que abre posibilidades

by Paola Morales | Sep 23, 2021 | Our ideas, Experience

A reality that opens possibilities While life is constant movement, today we are facing a more radical change that has shaken us so hard that we even feel dizzy. This new reality appears so ambiguous and confusing that distinguishing its...
Next Entries »

Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • The myth of quality: why having a good product no longer buys you anyone’s loyalty

Recent Comments

No comments to show.

Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

Contact us
Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten

  Why operational inconsistency destroys brand value before anyone notices it Author: Elena Benitez, CEO of Gerundio. There is an almost epidemic obsession in boardrooms with chasing emotional impact through spectacular moments within...

El espejismo de los puntos acumulados: Por qué la lealtad transaccional destruye el margen operativo

  The Mirage of Accumulated Points: Why Transactional Loyalty Destroys Operating Margin Author: Elena Benitez, CEO of Gerundio. Monitoring the growth in loyalty card issuance or the volume of points redeemed over the last...

La trampa de la automatización ciega: Por qué la tecnología sin criterio destruye el valor de marca

  The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value Author: Elena Benitez, CEO of Gerundio. The corporate rush to delegate customer experience to algorithmic systems is generating a...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

Privacy Notice