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    • Decoding Loyalty
    • Decoding the Yo-Sphere
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¿Qué es y cómo se hace un customer journey?

¿Qué es y cómo se hace un customer journey?

by Eduardo Gutierrez | Apr 1, 2022 | Our ideas, Experience

What is a customer journey and how is it made? By the Gerundio team Do you know how, when, and where your customers interact most with your brand? Do you have any idea what kind of emotions they feel during all these interactions? Don't miss this article and...
5 claves para detectar insights en tus audiencias

5 claves para detectar insights en tus audiencias

by Eduardo Gutierrez | Mar 23, 2022 | Our ideas, Experience

5 keys to detecting insights in your audiences Regardless of your business type or the industry you are in, it is essential that you know your customers and users deeply. Don't miss the 5 keys we prepared for you and learn how to detect...
¿Cómo es una experiencia de marca positiva?

¿Cómo es una experiencia de marca positiva?

by Eduardo Gutierrez | Mar 7, 2022 | Our ideas, Experience

What does a positive brand experience look like? We've all had different experiences with the brands we use in our daily lives, but have you ever wondered what makes some leave us more satisfied than others? Don't miss this article to find out what it's like...
Cómo construir y mejorar tu experiencia de marca

Cómo construir y mejorar tu experiencia de marca

by Eduardo Gutierrez | Feb 17, 2022 | Our ideas, Experience

How to build and improve your brand experience Designing a consistent brand experience for your customers or users and taking care of all the interactions you have with them is extremely important. Don't miss this post and learn how to build and improve a...
¿Qué es la experiencia de marca? Conoce todo sobre ella

¿Qué es la experiencia de marca? Conoce todo sobre ella

by Eduardo Gutierrez | Feb 8, 2022 | Our ideas, Experience

What is brand experience? Learn all about it Have you heard of brand experience? Do you know what it is and why it's important to work on it? In this article you will find the answers to these questions and learn all about the experience of...
Una realidad que abre posibilidades

Una realidad que abre posibilidades

by Paola Morales | Sep 23, 2021 | Our ideas, Experience

A reality that opens possibilities While life is constant movement, today we are facing a more radical change that has shaken us so hard that we even feel dizzy. This new reality appears so ambiguous and confusing that distinguishing its...
Next Entries »

Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence
  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrate dynamic emails that include the user's first name in the subject line as if that were...

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The deceit of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

El mito de la calidad: por qué tener un buen producto ya no te compra la lealtad de nadie

  The deception of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

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