Gerund
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  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

by Alan Lam | March 15, 2023 | Branding and Communication, Projects, Research and Strategy

Gerundio + Anahuac University How to bring the same vision to the whole academic experience? Unifying brands and narratives through strategy Services Strategic Design & Innovation Brand & Communication Challenge After having previously collaborated with...
How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

by Alan Lam | March 14, 2023 | Experience and Interaction, Projects

Gerund + Engen How to embrace modernization while remaining professional? Giving a new face to Engen’s digital channel Services Experience & Interaction Challenge Engen is a leading financial company in the Mexican market, specialized in the corporate...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Alan Lam | March 13, 2023 | Activation and Growth, Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Without Rules is a project by and for women. This Femtech was born with the...
How to encourage better decision-making through data visualization?

How to encourage better decision-making through data visualization?

by Alan Lam | March 12, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + Prometec How to drive better decision making through data visualization? Articulating a value proposition to deliver a coherent and empathetic brand experience Services Brand & Communication Experience & Interaction Challenge Prometec is a company...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Alan Lam | March 11, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerundio + Wemerang How to give a face to a super-powerful project? Translating a global movement into a brand Services Brand & Communication Experience & Interaction Challenge Wemerang is the first crypto-economy driven application created to empower everyday...
How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

by Alan Lam | March 10, 2023 | Experience and Interaction, Projects, Research and Strategy

Gerund + BUNA How to bring a purpose to life in a digital medium? Capturing a brand essence to share it across channels Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge BUNA is a company that, in addition to...
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Recent Posts

  • Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • El ecosistema de la telemedicina disfuncional: Por qué la tecnología médica sin diseño destruye la confianza del paciente
  • La ilusión del mundial de fútbol: Por qué patrocinar torneos masivos no asegura la preferencia del consumidor a largo plazo

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El ecosistema de la telemedicina disfuncional: Por qué la tecnología médica sin diseño destruye la confianza del paciente

The dysfunctional telemedicine ecosystem: Why medical technology without design destroys patient trust | Gerundio Blog Author: Elena Benitez, CEO of Gerundio. Monitoring the download volume of a new healthcare app usually...

La ilusión del mundial de fútbol: Por qué patrocinar torneos masivos no asegura la preferencia del consumidor a largo plazo

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference Author: Elena Benitez, CEO & Founder of Gerundio. Monitoring the immediate increase in sales of beer, snacks, or screens...

¿Tu customer journey termina en la compra? El error táctico que destruye tu retención

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. Treating the customer's journey as a straight line that ends with a thank you for the purchase is the reason why your churn is higher than...

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