Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Alan Lam | March 9, 2023 | Branding and Communication, Experience and Interaction, Projects

Tallero + Gerundio How to bring the physical experience to an online platform? Reinterpreting the experience to boost the business Services Brand & Communications Experience & Interaction Challenge Tallero is a Mexican company expert in the design and...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Alan Lam | March 8, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + eleva+ How to create value through an efficient platform? Digitalizing accounting to boost business growth Services Brand & Communication Experience & Interaction Challenge eleva+ (formerly named El20) is a platform dedicated to providing its users...
How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

by Alan Lam | March 7, 2023 | Experience and Interaction, Projects

Gerund + After-dinner conversation. How to bring a physical and sensory experience into the digital world? Expanding the business scope to the online channel. Services Experience & Interaction Challenge. Sobremesa is a place dedicated to offering culinary classes and cooking...
How can I share the thrill of riding?

How can I share the thrill of riding?

by Alan Lam | March 4, 2023 | Branding and Communication, Projects

Gerundio + Movo Novo How to share the thrill of riding? Materializing a business vision through branding Services Brand & Communications Challenge Movo Novo is a company created by a group of restless entrepreneurs and passionate cyclists who set out to give a...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Alan Lam | March 2, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + Ouipil How to integrate tradition and modernity into the same brand? Putting an idea into tangible form through a unique strategy Services Brand & Communication Experience & Interaction Challenge Ouipil is a brand born from the desire to share the...
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Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Is your points program only accumulating balances? 

Is your rewards program just accumulating balances? Author: Elena Benitez, CEO & Founder of Gerundio. That old story that loyalty is built simply by accumulating points or distributing coupons is what today has hundreds of brands trapped in a...

Is your organizational chart breaking loyalty? The failure of siloed experience

Is your organizational chart breaking loyalty? The failure of siloed experience. Author: Elena Benitez, CEO & Founder of Gerundio. Operational fragmentation is the silent poison of retention. While the Marketing team celebrates an acquisition spike,...

Emotional Loyalty vs. Transactional Loyalty

Why are your rewards killing emotional loyalty? The risk of transaction over connection There's a recurring phenomenon in loyalty strategies in Mexico: companies that buy their users' attention, but never their preference. They...

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