Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Axel Tinoco | March 9, 2023 | Branding and Communication, Experience and Interaction, Projects

Tallero + Gerundio How to bring the physical experience to an online platform? Reinterpreting the experience to boost the business Services Brand & Communications Experience & Interaction Challenge Tallero is a Mexican company expert in the design and...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Axel Tinoco | March 8, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + eleva+ How to create value through an efficient platform? Digitalizing accounting to boost business growth Services Brand & Communication Experience & Interaction Challenge eleva+ (formerly named El20) is a platform dedicated to providing its users...
How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

by Axel Tinoco | March 7, 2023 | Experience and Interaction, Projects

Gerund + After-dinner conversation. How to bring a physical and sensory experience into the digital world? Expanding the business scope to the online channel. Services Experience & Interaction Challenge. Sobremesa is a place dedicated to offering culinary classes and cooking...
How to share the thrill of riding?

How to share the thrill of riding?

by Axel Tinoco | March 4, 2023 | Branding and Communication, Projects

Gerundio + Movo Novo How to share the thrill of riding? Materializing a business vision through branding Services Brand & Communications Challenge Movo Novo is a company created by a group of restless entrepreneurs and passionate cyclists who set out to give a...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Axel Tinoco | March 2, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + Ouipil How to integrate tradition and modernity into the same brand? Putting an idea into tangible form through a unique strategy Services Brand & Communication Experience & Interaction Challenge Ouipil is a brand born from the desire to share the...
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Recent Posts

  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The deceit of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

El mito de la calidad: por qué tener un buen producto ya no te compra la lealtad de nadie

  The deception of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

La trampa de la fricción cero: Por qué ser conveniente solo te mantiene en la contienda, no en la preferencia

  The zero-friction trap: Why being convenient only keeps you in the game, not the preferred choice Author: Elena Benitez, CEO of Gerundio. There is a deeply rooted narrative in boardrooms that confuses the elimination of steps in a...

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