Gerund
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | September 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Rumbo Ventures How to lead change in investments in Latin America? By helping entrepreneurs and sustainable projects change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo Ventures is...
How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

by Paola Morales | September 14, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + The Green Gang How to foster ecologically responsible habits through gameplay? Creating an exciting app that invites players to heal the planet Services Brand and Communication Experience and Interaction Challenge The Green Gang is a mobile application designed...
How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

by Paola Morales | Sep 10, 2022 | Experience and Interaction, Projects

Gerundio + Engen ¿Cómo apostar por la modernización sin dejar de ser profesionales? Dando una nueva cara a la carta de presentación digital Servicios Experiencia e Interacción Reto Engen es una empresa financiera líder en el mercado mexicano y especializada en la...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Paola Morales | Sep 9, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Sin Reglas ¿Cómo contribuir a romper paradigmas? Creando desde la empatía Servicios Diseño Estratégico e Innovación Marca y Comunicación Experiencia e Interacción Reto Sin Reglas es un proyecto de mujeres para mujeres. Esta Femtech nace con la intención de...
How to drive better decision making through data visualization?

How to drive better decision making through data visualization?

by Paola Morales | September 8, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerundio + Prometec ¿Cómo fomentar una mejor toma de decisiones a través de la visualización de datos? Articulando una propuesta de valor para entregar una experiencia de marca coherente y empática Servicios Marca y Comunicación Experiencia e Interacción Reto Prometec...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Paola Morales | September 7, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerundio + Wemerang ¿Cómo darle cara a un proyecto superpoderoso? Traduciendo un movimiento global en marca Servicios Marca y Comunicación Experiencia e Interacción Reto Wemerang es la primera aplicación impulsada por una criptoeconomía para empoderar héroes...
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Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

From Data to «Sensemaking»: Why Your Loyalty KPIs Are Lying to You

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

The Engagement Trap: Why Attention Isn't Loyalty

The Engagement Trap: Why Customer Attention Isn't Loyalty Author: Elena Benitez, CEO & Founder of Gerundio. In the earnings calls of most companies in Mexico, customer engagement is often presented as the indicator of...

Loyalty as the most profitable financial asset in high interest rate environments

Loyalty as the Most Profitable Financial Asset in High Interest Rate Environments Author: Elena Benitez, CEO and Founder The current financial landscape has changed the rules of growth. With high interest rates, capital is no longer cheap, and with it, the strategy...

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