Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | September 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Rumbo Ventures How to lead change in investments in Latin America? By helping entrepreneurs and sustainable projects change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo Ventures is...
How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

by Paola Morales | September 14, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + The Green Gang How to foster ecologically responsible habits through gameplay? Creating an exciting app that invites players to heal the planet Services Brand and Communication Experience and Interaction Challenge The Green Gang is a mobile application designed...
How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

by Paola Morales | Sep 10, 2022 | Experience and Interaction, Projects

Gerundio + Engen: How to bet on modernization while remaining professional? Giving a new face to the digital cover letter Services Experience and Interaction Challenge Engen is a leading financial company in the Mexican market, specialized in...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Paola Morales | Sep 9, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Strategic Design and Innovation Services Brand and Communication Experience and Interaction Challenge Without Rules is a project by women for women. This Femtech was born with the intention to...
How to drive better decision making through data visualization?

How to drive better decision making through data visualization?

by Paola Morales | September 8, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Prometec How to foster better decision making through data visualization? Articulating a value proposition to deliver a coherent and empathetic brand experience Brand and Communication Services Experience and Interaction Prometec Challenge...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Paola Morales | September 7, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Wemerang How to give a face to a super-powerful project? Translating a global movement into a brand Brand and Communication Services Experience and Interaction Challenge Wemerang is the first application powered by a cryptoeconomy to empower heroes...
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Recent Posts

  • Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Tu programa de puntos ¿solo está acumulando saldos? 

Is your rewards program just accumulating balances? Author: Elena Benitez, CEO & Founder of Gerundio. That old story that loyalty is built simply by accumulating points or distributing coupons is what today has hundreds of brands trapped in a...

¿Tu organigrama está rompiendo la lealtad? El fracaso de la experiencia en silos

Is your organizational chart breaking loyalty? The failure of siloed experience. Author: Elena Benitez, CEO & Founder of Gerundio. Operational fragmentation is the silent poison of retention. While the Marketing team celebrates an acquisition spike,...

Lealtad emocional vs transaccional

Why are your rewards killing emotional loyalty? The risk of transaction over connection There's a recurring phenomenon in loyalty strategies in Mexico: companies that buy their users' attention, but never their preference. They...

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