by dev@gerundio.com.mx | August 20, 2025 | Our ideas, Innovation
Invisible yet powerful: when an “anti-campaign” says more than a campaign. There are advertising campaigns that speak to you directly. Others that shout at you. And there are others that speak more softly, but somehow force you to turn your head. That's what Checkout.com did: a B2B brand...
by dev@gerundio.com.mx | August 8, 2025 | Our ideas, Experience and Interaction
Stop guessing: validate your design with real users and improve your interface. Have you ever wondered why some interfaces, despite looking good, frustrate users? Often, that frustration doesn't come from the visual design, but from a lack...
by dev@gerundio.com.mx | July 24, 2025 | Our ideas, Marketing
Rage Marketing: If it shocks you, it hooks you By Gibrán García Count to eight: 1… 2… 3… Are you bored yet? Many media outlets and organizations claim that the average human attention span is only 8 seconds. Are you still here? Did you come back to this...
by dev@gerundio.com.mx | July 15, 2025 | Our ideas, Innovation
Max is HBO Max again: When the brand and the business don't have the same objectives “Don't pretend, you never stopped calling us HBO Max.” This is how Warner Bros. Discovery's email announcing that the streaming service would once again use its...
by dev@gerundio.com.mx | June 9, 2025 | Our ideas, Innovation
Config 2025: When Technology Becomes Human, Design Regains Its Soul. Design, by its very nature, has always been a deeply human practice. From the first stroke of a logo to the digital interfaces we now inhabit daily, designing has been...
by dev@gerundio.com.mx | May 27, 2025 | Our ideas, Experience and Interaction
Advantages and Risks of AI Tools in UX In the last decade, user experience (UX) design has evolved at a rapid pace, and artificial intelligence (AI) is no exception… it has gone from being a trend to a key tool in….
