by dev@gerundio.com.mx | November 11, 2025 | Our ideas, Branding
Brand Differentiation: The Art of Being Memorable By now, we all know the old story that Apple doesn't sell phones, it sells status. That Nike doesn't sell sneakers, it sells motivation. That Coca-Cola doesn't sell soda, it sells moments and happiness. And, by...
by dev@gerundio.com.mx | September 23, 2025 | Our ideas, Research and Strategy
Empathy: An Unexpected Tool for Objective Research In the world of research, it's common to understand from opposite polarities. Good or bad, quantitative or qualitative, rational or emotional, subjective or objective. In this context, how can...
by dev@gerundio.com.mx | September 15, 2025 | Our ideas, Experience and Interaction
Essential Design Principles for Intuitive Interfaces By: Paola Morales Have you ever felt lost while using a new app or navigating a website? That feeling of frustration, of not knowing where to go or what to do, is a symptom of a problem...
by dev@gerundio.com.mx | August 20, 2025 | Our ideas, Research and Strategy
How Emotions Influence People's Decisions By Jesica Trejo Most of the decisions we make daily aren't as rational as we believe, and if you have any doubts, just remember the decisions prompted by the last few hours of the Prime Day sale....
by dev@gerundio.com.mx | August 20, 2025 | Our ideas, Innovation, Research and Strategy
More pencil, less prompts: Now it's the humans“ turn ”I painted this bottle; a machine didn't." That was (literally or emotionally) the mood at a recent Brightland event, where the brand invited people to customize their own bottles of oil...
by dev@gerundio.com.mx | August 20, 2025 | Our ideas, Innovation
Invisible yet powerful: when an “anti-campaign” says more than a campaign. There are advertising campaigns that speak to you directly. Others that shout at you. And there are others that speak more softly, but somehow force you to turn your head. That's what Checkout.com did: a B2B brand...
