Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP
Max otra vez es HBO Max: Cuando la marca y el negocio no tienen los mismos objetivos

Max otra vez es HBO Max: Cuando la marca y el negocio no tienen los mismos objetivos

by dev@gerundio.com.mx | July 15, 2025 | Our ideas, Innovation

Max is HBO Max again: When the brand and the business don't have the same objectives “Don't pretend, you never stopped calling us HBO Max.” This is how Warner Bros. Discovery's email announcing that the streaming service would once again use its...
Mejores prácticas en diseño de servicios: de la colaboración a la implementación

Mejores prácticas en diseño de servicios: de la colaboración a la implementación

by dev@gerundio.com.mx | March 4, 2025 | Our ideas, Research and Strategy

Best Practices in Service Design: From Collaboration to Implementation Service design is intended to improve people's experience by making tasks intuitive and effective. To achieve this, it is essential to adopt different...
Del dicho al hecho hay un gran trecho: Diferencias clave entre lo que los usuarios dicen y hacen

Del dicho al hecho hay un gran trecho: Diferencias clave entre lo que los usuarios dicen y hacen

by dev@gerundio.com.mx | February 27, 2025 | Our ideas, Research and Strategy

From saying to doing, there's a long way: Key differences between what users say and do “If I had asked people what they wanted, they would have told me faster horses.” This quote, falsely attributed to Henry Ford, has been used to...
Diseño Sistémico: Cómo abordar problemas sin solución

Diseño Sistémico: Cómo abordar problemas sin solución

by dev@gerundio.com.mx | January 30, 2025 | Our ideas, Branding, Research and Strategy

Systemic Design: How to Approach Unsolvable Problems In life, we constantly face problems that seem impossible to solve. From family conflicts to business or social challenges, we all experience situations that test our...
Descifrando las nuevas formas de inversión

Descifrando las nuevas formas de inversión

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...
« Older Entries
Next Entries »

Recent Posts

  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference

Recent Comments

No comments to show.

Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

Contact us
Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The deceit of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

El mito de la calidad: por qué tener un buen producto ya no te compra la lealtad de nadie

  The deception of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

La trampa de la fricción cero: Por qué ser conveniente solo te mantiene en la contienda, no en la preferencia

  The zero-friction trap: Why being convenient only keeps you in the game, not the preferred choice Author: Elena Benitez, CEO of Gerundio. There is a deeply rooted narrative in boardrooms that confuses the elimination of steps in a...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

Privacy Notice