Max otra vez es HBO Max: Cuando la marca y el negocio no tienen los mismos objetivos

by dev@gerundio.com.mx | July 15, 2025 | Our ideas, Innovation

Max is HBO Max again: When the brand and the business don't have the same objectives “Don't pretend, you never stopped calling us HBO Max.” This is how Warner Bros. Discovery's email announcing that the streaming service would once again use its...

Mejores prácticas en diseño de servicios: de la colaboración a la implementación

by dev@gerundio.com.mx | March 4, 2025 | Our ideas, Research and Strategy

Best Practices in Service Design: From Collaboration to Implementation Service design is intended to improve people's experience by making tasks intuitive and effective. To achieve this, it is essential to adopt different...

Del dicho al hecho hay un gran trecho: Diferencias clave entre lo que los usuarios dicen y hacen

by dev@gerundio.com.mx | February 27, 2025 | Our ideas, Research and Strategy

From saying to doing, there's a long way: Key differences between what users say and do “If I had asked people what they wanted, they would have told me faster horses.” This quote, falsely attributed to Henry Ford, has been used to...

Diseño Sistémico: Cómo abordar problemas sin solución

by dev@gerundio.com.mx | January 30, 2025 | Our ideas, Branding, Research and Strategy

Systemic Design: How to Approach Unsolvable Problems In life, we constantly face problems that seem impossible to solve. From family conflicts to business or social challenges, we all experience situations that test our...

Descifrando las nuevas formas de inversión

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...