Max once again is HBO Max: When the brand and the business don't have the same objectives

by dev@gerundio.com.mx | July 15, 2025 | Our ideas, Innovation

Max is HBO Max again: When the brand and the business don't have the same objectives “Don't pretend, you never stopped calling us HBO Max.” This is how Warner Bros. Discovery's email announcing that the streaming service would once again use its...

Best Practices in Service Design: From Collaboration to Implementation

by dev@gerundio.com.mx | March 4, 2025 | Our ideas, Research and Strategy

Best Practices in Service Design: From Collaboration to Implementation Service design is intended to improve people's experience by making tasks intuitive and effective. To achieve this, it is essential to adopt different...

From word to deed, there's a long way to go: Key differences between what users say and do

by dev@gerundio.com.mx | February 27, 2025 | Our ideas, Research and Strategy

From saying to doing, there's a long way: Key differences between what users say and do “If I had asked people what they wanted, they would have told me faster horses.” This quote, falsely attributed to Henry Ford, has been used to...

Systemic Design: How to Approach Problems Without Solutions

by dev@gerundio.com.mx | January 30, 2025 | Our ideas, Branding, Research and Strategy

Systemic Design: How to Approach Unsolvable Problems In life, we constantly face problems that seem impossible to solve. From family conflicts to business or social challenges, we all experience situations that test our...

Decoding New Investment Methods

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...