Gerund
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
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Decoding new ways to take care of ourselves

Decoding new ways to take care of ourselves

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Caring for Ourselves The COVID-19 pandemic acted as a catalyst, further accelerating transformations that were already underway. This impetus has been particularly felt in the way we approach our health. Both at the...
Decoding New Ways to Buy Groceries

Decoding New Ways to Buy Groceries

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Buying Food From the era of globalization to the implementation of digitalization, society's eating habits have undergone a transformation, with people opting for more practical alternatives….
Empathetic Design: Understand to Innovate

Empathetic Design: Understand to Innovate

by Andrea Vallarta | Mar 2, 2024 | Our ideas, Research and Strategy, Business and Strategic Design

Diseño empático: entender para innovar Por: Patricia Santillán A lo largo de la historia, hemos construido infraestructuras, artefactos y sistemas para ampliar nuestras capacidades, configurar entornos y simplificar la cotidianidad de la vida diaria. Hoy en día, se...
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Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

From Data to «Sensemaking»: Why Your Loyalty KPIs Are Lying to You

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

The Engagement Trap: Why Attention Isn't Loyalty

The Engagement Trap: Why Customer Attention Isn't Loyalty Author: Elena Benitez, CEO & Founder of Gerundio. In the earnings calls of most companies in Mexico, customer engagement is often presented as the indicator of...

Loyalty as the most profitable financial asset in high interest rate environments

Loyalty as the Most Profitable Financial Asset in High Interest Rate Environments Author: Elena Benitez, CEO and Founder The current financial landscape has changed the rules of growth. With high interest rates, capital is no longer cheap, and with it, the strategy...

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