Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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Descifrando las nuevas formas de inversión

Descifrando las nuevas formas de inversión

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...
Descifrando las nuevas formas de cuidarnos

Descifrando las nuevas formas de cuidarnos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Caring for Ourselves The COVID-19 pandemic acted as a catalyst, further accelerating transformations that were already underway. This impetus has been particularly felt in the way we approach our health. Both at the...
Descifrando las nuevas formas de comprar alimentos

Descifrando las nuevas formas de comprar alimentos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Buying Food From the era of globalization to the implementation of digitalization, society's eating habits have undergone a transformation, with people opting for more practical alternatives….
Gamificación: Transformando la experiencia de usuario a través del juego

Gamificación: Transformando la experiencia de usuario a través del juego

by Melisa Agundez | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...
Transformando la experiencia del usuario con innovación UX/UI

Transformando la experiencia del usuario con innovación UX/UI

by Rolando Gerundio | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
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Recent Posts

  • La trampa de la fricción cero: Por qué ser conveniente solo te mantiene en la contienda, no en la preferencia
  • Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten
  • El espejismo de los puntos acumulados: Por qué la lealtad transaccional destruye el margen operativo
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

La trampa de la fricción cero: Por qué ser conveniente solo te mantiene en la contienda, no en la preferencia

  The zero-friction trap: Why being convenient only keeps you in the game, not the preferred choice Author: Elena Benitez, CEO of Gerundio. There is a deeply rooted narrative in boardrooms that confuses the elimination of steps in a...

Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten

  Why operational inconsistency destroys brand value before anyone notices it Author: Elena Benitez, CEO of Gerundio. There is an almost epidemic obsession in boardrooms with chasing emotional impact through spectacular moments within...

El espejismo de los puntos acumulados: Por qué la lealtad transaccional destruye el margen operativo

  The Mirage of Accumulated Points: Why Transactional Loyalty Destroys Operating Margin Author: Elena Benitez, CEO of Gerundio. Monitoring the growth in loyalty card issuance or the volume of points redeemed over the last...

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