Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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Descifrando las nuevas formas de inversión

Descifrando las nuevas formas de inversión

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...
Descifrando las nuevas formas de cuidarnos

Descifrando las nuevas formas de cuidarnos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Caring for Ourselves The COVID-19 pandemic acted as a catalyst, further accelerating transformations that were already underway. This impetus has been particularly felt in the way we approach our health. Both at the...
Descifrando las nuevas formas de comprar alimentos

Descifrando las nuevas formas de comprar alimentos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Buying Food From the era of globalization to the implementation of digitalization, society's eating habits have undergone a transformation, with people opting for more practical alternatives….
Gamificación: Transformando la experiencia de usuario a través del juego

Gamificación: Transformando la experiencia de usuario a través del juego

by Axel Tinoco | October 17, 2023 | Our ideas, Experience, Experience and Interaction, Innovation, Research and Strategy

Gamification: Transforming the user experience through play Imagine your digital product feels like a game to your users. That's exactly what gamification strategies offer. By: Melisa Agúndez Gamification has emerged as...
Transformando la experiencia del usuario con innovación UX/UI

Transformando la experiencia del usuario con innovación UX/UI

by Axel Tinoco | October 6, 2023 | Our ideas, Experience and Interaction, Innovation, Research and Strategy

Transforming the User Experience with UX/UI Innovation How can artificial intelligence (AI) and metaverse technology drive significant advancements in meeting user needs? On the tenth anniversary of Conect, Mark Zuckerberg,...
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Recent Posts

  • El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante
  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante

  The danger of functional invisibility: why brand relevance is not solved by constant presence | Blog: Gerundio Author: Elena Benitez CEO of Gerundio There is an abysmal difference between being present in a person's life and being...

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The trick of speed: how CX efficiency kills value before creating loyalty | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrating dynamic emails that include the user's first name in the subject line as if that were...

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