Decoding New Ways to Buy Groceries
From the era of globalization to the implementation of digitalization, society's eating habits have undergone a transformation, with individuals opting for more practical alternatives. In this research, we explore the various ways of acquiring food, investigating the perceptions of platform users, and discovering the unique value proposition each one offers.
Some trends you'll find:
- Vegetables, sustainability, and health
- AI-powered apps or platforms for healthy eating
- Platforms for grocery shopping
Deciphering It is a series of reports in which we share learnings we have obtained through customer and user-centric research efforts in specific industries.
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