Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP
Liquid Death: A fresh brand that quenches your thirst for innovation

Liquid Death: A fresh brand that quenches your thirst for innovation

by dev@gerundio.com.mx | February 13, 2025 | Our ideas, Branding, Innovation

Liquid Death: A fresh brand that quenches your thirst for innovation The Liquid Death case redefines brand loyalty in commodity categories through a controlled disruption strategy. By migrating from the traditional concept of “purity” towards a narrative...
Decoding New Investment Methods

Decoding New Investment Methods

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...
Decoding new ways to take care of ourselves

Decoding new ways to take care of ourselves

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Caring for Ourselves The COVID-19 pandemic acted as a catalyst, further accelerating transformations that were already underway. This impetus has been particularly felt in the way we approach our health. Both at the...
Decoding New Ways to Buy Groceries

Decoding New Ways to Buy Groceries

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Buying Food From the era of globalization to the implementation of digitalization, society's eating habits have undergone a transformation, with people opting for more practical alternatives….
Are we close to talking to something non-human? AI and its ability to understand us

Are we close to talking to something non-human? AI and its ability to understand us

by dev@gerundio.com.mx | Dec 12, 2023 | Activation and Growth, Our ideas, Innovation, Research and Strategy

¿Estamos cerca de hablar con algo que no sea humano?La IA y su capacidad para entendernos Por: Eric Silva Es evidente que la manera en que nos relacionamos es compleja, aún más la forma en que usamos el lenguaje para comunicarnos. Seguramente, en más de una ocasión,...
« Older Entries

Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

Recent Comments

No comments to show.

Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

Contact us
Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust

The dysfunctional telemedicine ecosystem: Why medical technology without design destroys patient trust | Gerundio Blog Author: Elena Benitez, CEO of Gerundio. Monitoring the download volume of a new healthcare app usually...

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference Author: Elena Benitez, CEO & Founder of Gerundio. Monitoring the immediate increase in sales of beer, snacks, or screens...

Does your customer journey end with a purchase? The tactical error that destroys your retention

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. Treating the customer's journey as a straight line that ends with a thank you for the purchase is the reason why your churn is higher than...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

Privacy Notice