Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
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  • ESP
Descifrando las nuevas formas de inversión

Descifrando las nuevas formas de inversión

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...
Descifrando las nuevas formas de cuidarnos

Descifrando las nuevas formas de cuidarnos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Caring for Ourselves The COVID-19 pandemic acted as a catalyst, further accelerating transformations that were already underway. This impetus has been particularly felt in the way we approach our health. Both at the...
Descifrando las nuevas formas de comprar alimentos

Descifrando las nuevas formas de comprar alimentos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Buying Food From the era of globalization to the implementation of digitalization, society's eating habits have undergone a transformation, with people opting for more practical alternatives….
Descifrando las plataformas de bienestar físico y emocional

Descifrando las plataformas de bienestar físico y emocional

by dev@gerundio.com.mx | August 25, 2023 | Deciphering, Thought

Deciphering Physical and Emotional Wellness Platforms. There is a proliferation of platforms aiming to bring wellness closer to people, no matter the time or place they are in. At Gerundio, we analyzed and understood some trends...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Paola Morales | September 7, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Wemerang How to give a face to a super-powerful project? Translating a global movement into a brand Brand and Communication Services Experience and Interaction Challenge Wemerang is the first application powered by a cryptoeconomy to empower heroes...

Recent Posts

  • Más allá del producto de calidad: por qué la eficacia ya no basta para retener
  • El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.
  • El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca
  • Beyond algorithmic personalization: why customer recognition defines real retention.
  • The trick of speed: how efficiency in CX kills value before creating loyalty

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Más allá del producto de calidad: por qué la eficacia ya no basta para retener

  Beyond quality product: why efficiency is no longer enough to retain Author: Elena Benitez, CEO of Gerundio There is a comfortable narrative in boardrooms where executives celebrate the success of their launches. They celebrate that the company has...

El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.

  The danger of functional invisibility: why brand relevance is not solved by constant presence Author: Elena Benitez CEO of Gerundio There is a yawning gap between being present in a person's life and being truly...

El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca

  The risk of habit: Why user routine does not equate to brand preference | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio. Celebrating frequent use as synonymous with loyalty is one of the most costly self-deceptions at the tables...

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