Gerund + Boomerang
How to give a face to a super powerful project?
Translating a global movement into a brand
Services
- Branding & Communication
- Experience & Interaction
Challenge
Wemerang is the first crypto-powered application to empower everyday heroes and look out for the well-being of people, animals, and the planet.
Understanding the scope and impact of this tool, we set out to permeate its essence into every moment of development and brand experience.
Solution
Wemerang is a brand with soul in every sense of the word, so the strategic and design process was guided with the intention of creating a meaningful experience for everyone who came into contact with it.
In collaboration with the Wemerang team, we wove the components that give rise to the brand strategy. We defined a simple, powerful value proposition that would connect with everyone already taking action and inspire those who wish to do so but don't know where to start.
We named the brand, seeking to encapsulate its purpose and alluding to collaboration. Wemerang is a name that speaks to cause and effect, to the power that exists in doing something together to impact the world, while hinting at the movement of a boomerang.
We designed a passionate visual and verbal identity that celebrates heroes at the right moments and inspires others. A brand that injects energy and serves as a tool to mobilize people. The lightness, naturalness, and optimism with which it was born are contagious.
With this in mind, and given that the app is the primary point of contact, it was important to embed the entire strategic and identity aspect into the interface design. Therefore, we translated brand elements into the UI to achieve an experience that is both attractive and practical, where the emotional works with the functional and vice versa.
Similarly, we helped bring order to the design system. As a startup, it was crucial to provide a structure that allowed them to have resources at hand and bring clarity to those joining the team.
Impact
- Communicate brand personality
- Align app experience
- Order the Design System
Learning
“Making Wemerang's purpose our own led us to establish a brand that is making a very strong impact.
“I greatly value the team's attitude and professionalism, the quality of their work, the depth of their analysis, and their ability to synthesize and extract the most valuable aspects of my business with empathy and expertise.
– Alejandro Souza / Co-Founder Wemerang
