Gerundio + Wemerang
How to give a face to a super powerful project?
Translating a global movement into a brand
Services
- Branding & Communication
- Experience & Interaction
Challenge
Wemerang is the first crypto-economy driven application created to empower everyday heroes and see the good of people, animals and the planet.
Understanding the reach and impact of this tool, we set out to infuse its essence into every moment of the development and brand experience.
Solution
Wemerang is a brand with soul in every sense of the word, so the strategic and design process was guided by the intention of creating a meaningful experience for everyone who comes in contact with it.
In collaboration with the Wemerang team, we created the components that lead to the brand strategy. We defined a simple and forceful value proposition that would connect with all those people who are already in action and inspire those who want to do it and don't know where to start.
We named the brand, seeking to encapsulate the purpose and alluding to collaboration. Wemerang is a name that is all about cause and effect, about the power of doing something together to impact the world, while suggesting the movement of a boomerang.
We designed a passionate visual and verbal identity that celebrates heroes at the right moments and inspires others. A brand that injects energy and serves as a tool to mobilize people. The lightness, simplicity and optimism with which it is born, is contagious.
With this in mind, and given that the app is the primary point of contact, it was important to embed the entire strategic and identity aspect into the interface design. Therefore, we translated brand elements into the UI to achieve an experience that is both attractive and practical, where the emotional works with the functional and vice versa.
Likewise, we helped to bring order to the design system. Being a startup, it was essential to provide a structure that would allow them to have resources at hand and give clarity to those who would be joining the team.
Impact
- Communicating brand personality
- Aligning the app experience
- Organizing the Design System
Learning
Making Wemerang's purpose our own led us to set up a brand that is making headway with great strength.
“I highly value the attitude and professionalism of the team, the quality of their work, the depth of their analysis and their ability to synthesize and extract the most valuable aspects of my business with empathy and expertise.”
– Alejandro Souza / Co-Founder, Wemerang
