Gerundio + Sobremesa
How to take a physical and sensory experience into the digital world?
Expanding the business scope to the online channel
Services
- Experience and Interaction
Challenge
Sobremesa is a place dedicated to offering culinary classes and cooking parties. This project has been distinguished since its origins by its collaborations with chefs, industry opinion leaders, food distributors and other allies and brands within the culinary community.
After an organic and spontaneous growth, they were forced to adjust their business model to new behaviors and consumption dynamics due to the COVID-19 pandemic. For this reason, Sobremesa decided to look for new ways to adapt in order to stay relevant and continue growing.
Solution
We dug deep into what made the business special, analyzed the conditions and circumstances surrounding it and came to the conclusion that the best way to adapt Sobremesa’s offer was to activate its digital channel, transmitting the essence of the physical experience to the online arena.
We designed a digital platform that works as an extension of the brand experience and complements it in a consistent way. Through this solution, Sobremesa’s customers can still engage with the dynamics that occur in the physical spaces but now they can bring some aspects of the experience home and subscribe to access special content.
By identifying and understanding the business value proposition, we found a way to offer a brand extension in the digital channel. In this way, we not only helped Sobremesa overcome the obstacles caused by the pandemic, but also helped them leverage their business and position their brand in new media.
Impact
- Unified experience
Learning
“By deeply understanding Sobremesa’s value proposition, we designed a consistent experience in the digital channel that mimics what happens in the physical location”
“By understanding clearly the business needs, Gerundio’s proposals are approached from Sobremesa’s point of view, as if they were part of our team”
– Lucía Benítez / Co-founder Sobremesa
