Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

by Paola Morales | March 26, 2025 | Branding and Communication, Experience and Interaction, Projects

Gerund + Emergence How to stand out in the world of Artificial Intelligence? Designing a brand that projects vision and depth Services Brand & Communication Experience & Interaction Challenge Emergence AI is a Series A startup pioneering AI agents. In a...
How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

by Alan Lam | January 16, 2025 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Doters How to bring a loyalty program to life that takes Mexicans to the skies? Building the brand of a new loyalty plan comprehensively Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Doters is a...
How to simplify the offering of financial services?

How to simplify the offering of financial services?

by Paola Morales | October 10, 2024 | Branding and Communication, Projects, Research and Strategy

Gerund + BASE How to simplify the offering of financial services? Guiding a strategic brand evolution Services Strategic Design & Innovation Brand & Communication Challenge BASE is a financial institution specialized in foreign trade operations. They have a...
How to strategically communicate an educational offering?

How to strategically communicate an educational offering?

by Paola Morales | August 19, 2024 | Branding and Communication, Projects, Research and Strategy

Gerund + Semper Altius School Network How to convey an educational offer strategically? Listening to parents for effective communication Services Strategic Design & Innovation Brand & Communication Challenge The Semper Altius School Network, with...
How to initiate change in investments in Latin America?

How to initiate change in investments in Latin America?

by Paola Morales | March 19, 2023 | Branding and Communication, Experience and Interaction, Projects, Research and Strategy

Gerundio + Rumbo Ventures How to lead the change in investments in Latin America? Helping entrepreneurs and sustainable projects to change course Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge Rumbo...
How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

by Paola Morales | March 18, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerundio + The Green Gang How to promote environmentally responsible habits through play? Creating an exciting app that encourages children to heal the planet Services Brand & Communication Experience & Interaction Challenge The Green Gang is a mobile...
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Recent Posts

  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value
  • What Loyalty Leaders Know (and You Don't)

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. Monitoring the immediate increase in beer, snack, or television sales during the ninety minutes of a game often...

Does your customer journey end with a purchase? The tactical error that destroys your retention

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. Treating the customer's journey as a straight line that ends with a thank you for the purchase is the reason why your churn is higher than...

Gamification in loyalty: when it works, when it fails, and why the difference matters

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

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