Qualitative research method to explore the experience and perception of participants through structured interviews.

Competitive analysis.

Quantitative research method conducted through online questionnaires. They allow us to gather a large amount of data quickly and at low cost.

A diary study is a research method where participants record their observations and experiences over time. These studies are used to gather detailed information about user behavior and experiences in real-world settings.

A group of three participants who meet to discuss a specific topic or problem. With them, we gain different perspectives and opinions on a topic in a relaxed and comfortable atmosphere.

Focus group.

It allows us to visualize a user's journey through a process, identifying touchpoints and opportunities for improvement.

Method to map users' emotions throughout their experience with a product or service in order to identify emotional areas to work on.

Usability evaluation method based on general design principles. With it, you can identify opportunities for improvement in user experience and interface design.

Usability testing in which participants perform specific tasks on a product or service to learn about opportunities for improvement in functionality and interface design.

A/B testing.