Gerund
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How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

by Axel Tinoco | March 10, 2023 | Experience and Interaction, Projects, Research and Strategy

Gerund + BUNA How to bring a purpose to life in a digital medium? Capturing a brand essence to share it across channels Services Strategic Design & Innovation Brand & Communication Experience & Interaction Challenge BUNA is a company that, in addition to...
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Recent Posts

  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.
  • El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.

  The danger of functional invisibility: why brand relevance is not solved by constant presence Author: Elena Benitez CEO of Gerundio There is a yawning gap between being present in a person's life and being truly...

El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca

  The risk of habit: Why user routine does not equate to brand preference | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio. Celebrating frequent use as synonymous with loyalty is one of the most costly self-deceptions at the tables...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrate dynamic emails that include the user's first name in the subject line as if that were...

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