Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

by Paola Morales | September 11, 2022 | Research and Strategy, Brand and Communication, Projects

Gerund + Universidad Anáhuac How to bring a unified vision to the entire academic experience? Unifying brands and discourses through strategy Services Strategic Design and Innovation Brand and Communication Challenge After having previously collaborated with...
How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

by Paola Morales | Sep 10, 2022 | Experience and Interaction, Projects

Gerundio + Engen: How to bet on modernization while remaining professional? Giving a new face to the digital cover letter Services Experience and Interaction Challenge Engen is a leading financial company in the Mexican market, specialized in...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Paola Morales | Sep 9, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerund + Without Rules How to contribute to breaking paradigms? Creating from empathy Strategic Design and Innovation Services Brand and Communication Experience and Interaction Challenge Without Rules is a project by women for women. This Femtech was born with the intention to...
How to drive better decision making through data visualization?

How to drive better decision making through data visualization?

by Paola Morales | September 8, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Prometec How to foster better decision making through data visualization? Articulating a value proposition to deliver a coherent and empathetic brand experience Brand and Communication Services Experience and Interaction Prometec Challenge...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Paola Morales | September 7, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Wemerang How to give a face to a super-powerful project? Translating a global movement into a brand Brand and Communication Services Experience and Interaction Challenge Wemerang is the first application powered by a cryptoeconomy to empower heroes...
How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

by Paola Morales | Sep 6, 2022 | Experience and Interaction, Projects

Gerund + BUNA How to translate a purpose into the digital world? Capturing a brand essence to share it across channels Services Experience and Interaction Challenge BUNA is a company that, besides selling coffee, honey, and chocolate, is driven by the purpose of...
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Recent Posts

  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca
  • Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca

  The risk of habit: Why user routine does not equate to brand preference | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio. Celebrating frequent use as synonymous with loyalty is one of the most costly self-deceptions at the tables...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrate dynamic emails that include the user's first name in the subject line as if that were...

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The deceit of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

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