Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
  • Contact
  • ENG
  • ESP
How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

by Paola Morales | Sep 11, 2022 | Research and Strategy, Brand and Communication, Projects

Gerundio + Universidad Anáhuac ¿Cómo llevar una misma visión a toda la experiencia académica? Unificando marcas y discursos desde la estrategia Servicios Diseño Estratégico e Innovación Marca y Comunicación Reto Después de haber colaborado previamente con la...
How to embrace modernization while remaining professional?

How to embrace modernization while remaining professional?

by Paola Morales | Sep 10, 2022 | Experience and Interaction, Projects

Gerundio + Engen ¿Cómo apostar por la modernización sin dejar de ser profesionales? Dando una nueva cara a la carta de presentación digital Servicios Experiencia e Interacción Reto Engen es una empresa financiera líder en el mercado mexicano y especializada en la...
How to contribute to breaking paradigms?

How to contribute to breaking paradigms?

by Paola Morales | Sep 9, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Projects

Gerundio + Sin Reglas ¿Cómo contribuir a romper paradigmas? Creando desde la empatía Servicios Diseño Estratégico e Innovación Marca y Comunicación Experiencia e Interacción Reto Sin Reglas es un proyecto de mujeres para mujeres. Esta Femtech nace con la intención de...
How to drive better decision making through data visualization?

How to drive better decision making through data visualization?

by Paola Morales | September 8, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerundio + Prometec ¿Cómo fomentar una mejor toma de decisiones a través de la visualización de datos? Articulando una propuesta de valor para entregar una experiencia de marca coherente y empática Servicios Marca y Comunicación Experiencia e Interacción Reto Prometec...
How to give a face to a super powerful project?

How to give a face to a super powerful project?

by Paola Morales | September 7, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerundio + Wemerang ¿Cómo darle cara a un proyecto superpoderoso? Traduciendo un movimiento global en marca Servicios Marca y Comunicación Experiencia e Interacción Reto Wemerang es la primera aplicación impulsada por una criptoeconomía para empoderar héroes...
How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

by Paola Morales | Sep 6, 2022 | Experience and Interaction, Projects

Gerundio + BUNA ¿Cómo plasmar un propósito en el mundo digital? Captando una esencia de marca para compartirla entre canales Servicios Experiencia e Interacción Reto BUNA es una empresa que, además de vender café, miel y chocolate, se mueve por el propósito de...
« Older Entries
Next Entries »

Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

Recent Comments

No comments to show.

Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

Contact us
Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Gamification in loyalty: when it works, when it fails, and why the difference matters

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Why the cosmetic rainbow destroys customer lifetime value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

What Loyalty Leaders Know (and You Don't)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

Privacy Notice