Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Paola Morales | Sep 5, 2022 | Experience and Interaction, Brand and Communication, Projects

Tallero + Gerundio ¿Cómo imitar la experiencia física en un canal online? Impulsando un negocio mediante la reinterpretación de una experiencia personalizada Servicios Marca & Comunicación Experiencia & Interacción Reto Tallero es una empresa mexicana experta...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Paola Morales | Jan 26, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerundio + eleva+ ¿Cómo generar valor a través de una plataforma eficiente? Digitalizando la contabilidad para potenciar el crecimiento de los negocios Servicios Marca & Comunicación Experiencia & Interacción Reto eleva+ (antes El20) es una plataforma dedicada...
How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

by Paola Morales | Jan 25, 2022 | Experience and Interaction, Projects

Gerundio + Sobremesa ¿Cómo llevar una experiencia física y sensorial al mundo digital? Extendiendo el espectro de negocio hacia el canal online Servicios Experiencia & Interacción Reto Sobremesa es un espacio dedicado a ofrecer clases de cocina y cooking parties....
How to share the thrill of riding?

How to share the thrill of riding?

by Paola Morales | Oct 20, 2021 | Brand and Communication, Projects

Gerundio + Movo novo ¿Cómo compartir la emoción de rodar? Materializando una visión de negocio a través del branding Servicios Marca & Comunicación Reto Movo Novo es una empresa creada por un grupo de emprendedores inquietos y ciclistas apasionados que se...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Paola Morales | Sep 24, 2021 | Experience and Interaction, Brand and Communication, Projects

Gerundio + Ouipil ¿Cómo integrar tradición y modernidad en una misma marca? Tangibilizando una idea a través de una estrategia diferenciadora Servicios Marca & Comunicación Experiencia & Interacción Reto Ouipil es una marca que nace de la idea de compartir con...
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Recent Posts

  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value
  • What Loyalty Leaders Know (and You Don't)
  • Is your points program only accumulating balances? 
  • Is your organizational chart breaking loyalty? The failure of siloed experience

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Blog

From Data to «Sensemaking»: Why Your Loyalty KPIs Are Lying to You

From Data to "Sensemaking": Why Your Loyalty KPIs Are Lying to You In the world of User Research, we know that a number without context is a dangerous hallucination. In Mexican organizations, it's common to see dashboards shining with metrics...

The Engagement Trap: Why Attention Isn't Loyalty

The Engagement Trap: Why Customer Attention Isn't Loyalty Author: Elena Benitez, CEO & Founder of Gerundio. In the earnings calls of most companies in Mexico, customer engagement is often presented as the indicator of...

Loyalty as the most profitable financial asset in high interest rate environments

Loyalty as the Most Profitable Financial Asset in High Interest Rate Environments Author: Elena Benitez, CEO and Founder The current financial landscape has changed the rules of growth. With high interest rates, capital is no longer cheap, and with it, the strategy...

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