Gerund
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    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Paola Morales | September 5, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Tallero: How to imitate the physical experience in an online channel? Boosting a business by reinterpreting a personalized experience. Services: Brand and Communication, Experience and Interaction. Challenge: Tallero is a Mexican company expert in...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Paola Morales | January 26, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + eleva+ How to generate value through an efficient platform? Digitizing accounting to boost business.
How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

by Paola Morales | January 25, 2022 | Experience and Interaction, Projects

Gerund + After-dinner conversation: How to bring a physical and sensory experience to the digital world? Expanding the business spectrum to the online channel Services Experience and Interaction Challenge Sobremesa is a space dedicated to offering cooking classes and cooking parties. This...
How to share the thrill of riding?

How to share the thrill of riding?

by Paola Morales | October 20, 2021 | Brand and Communication, Projects

Gerund + Movo Novo How to share the excitement of riding? Materializing a business vision through branding Services Brand and Communication Challenge Movo Novo is a company founded by a group of restless entrepreneurs and passionate cyclists who set out to...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Paola Morales | September 24, 2021 | Experience and Interaction, Brand and Communication, Projects

Gerund + Ouipil How to integrate tradition and modernity in the same brand? Tangibil.
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence
  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrate dynamic emails that include the user's first name in the subject line as if that were...

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The deceit of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

El mito de la calidad: por qué tener un buen producto ya no te compra la lealtad de nadie

  The deception of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

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