Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Paola Morales | September 5, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Tallero: How to imitate the physical experience in an online channel? Boosting a business by reinterpreting a personalized experience. Services: Brand and Communication, Experience and Interaction. Challenge: Tallero is a Mexican company expert in...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Paola Morales | January 26, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + eleva+ How to generate value through an efficient platform? Digitizing accounting to boost business.
How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

by Paola Morales | January 25, 2022 | Experience and Interaction, Projects

Gerund + After-dinner conversation: How to bring a physical and sensory experience to the digital world? Expanding the business spectrum to the online channel Services Experience and Interaction Challenge Sobremesa is a space dedicated to offering cooking classes and cooking parties. This...
How to share the thrill of riding?

How to share the thrill of riding?

by Paola Morales | October 20, 2021 | Brand and Communication, Projects

Gerund + Movo Novo How to share the excitement of riding? Materializing a business vision through branding Services Brand and Communication Challenge Movo Novo is a company founded by a group of restless entrepreneurs and passionate cyclists who set out to...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Paola Morales | September 24, 2021 | Experience and Interaction, Brand and Communication, Projects

Gerund + Ouipil How to integrate tradition and modernity in the same brand? Tangibil.
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Recent Posts

  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference
  • Beyond algorithmic personalization: why customer recognition defines real retention.

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El mito de la calidad: por qué tener un buen producto ya no te compra la lealtad de nadie

  The deception of speed: how efficiency in CX kills value before creating loyalty Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains completely irrelevant is...

La trampa de la fricción cero: Por qué ser conveniente solo te mantiene en la contienda, no en la preferencia

  The zero-friction trap: Why being convenient only keeps you in the game, not the preferred choice Author: Elena Benitez, CEO of Gerundio. There is a deeply rooted narrative in boardrooms that confuses the elimination of steps in a...

Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten

  Why operational inconsistency destroys brand value before anyone notices it Author: Elena Benitez, CEO of Gerundio. There is an almost epidemic obsession in boardrooms with chasing emotional impact through spectacular moments within...

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