Gerund + BUNA
How to implement a purpose in the digital world?
Capturing a brand essence to share across channels
Services
- Strategic Design & Innovation
- Branding & Communication
- Experience & Interaction
Challenge
BUNA is a company that, in addition to selling coffee, honey, and chocolate, is driven by the purpose of conserving the ecosystems from which its products originate.
Their conservation program and their mission of fair and sustainable trade were well known to their regular customers, but were not sufficiently reflected on their digital channels. This was the reason that led them to seek a total renovation of their website and social media.
Solution
We delve into the «why» of the business to define a «how.» With this, we design an e-commerce platform that is functional enough to encourage product sales and evocative enough to showcase all the value behind those purchases and the work BUNA does with a percentage of each sale.
Furthermore, we use your digital channels and social media to convey the essence of the project, tell about the actions you carry out, and highlight the changes you generate in your environment.
Getting fully involved to understand the core reason for the business and accompanying them in their daily lives has been key to portraying the most valuable aspects of the brand across its digital channels.
Impact
- Creating an intuitive and efficient e-commerce store.
- Launch of communication campaigns.
- Over 1,000 organic social media posts.
Learning
“Directing these efforts to the right people and through the right channels has allowed us to drive business growth and contribute to BUNA's positioning as a brand that responsibly shares good products.
