Gerund
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
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For those of us who watch the Super Bowl for the commercials

For those of us who watch the Super Bowl for the commercials

by Andrea Vallarta | Feb 17, 2024 | Blog, Branding, Brand and Communication

Para los que vemos el Super Bowl por los anuncios Por: Cecilia Rodríguez Los anuncios del Super Bowl (a diferencia de cualquier otro anuncio en cualquier otro momento del año) se esperan con anticipación, no los muteamos, no le cambiamos, pero eso sí, los criticamos....
Gaming, beyond trends, let's talk about people

Gaming, beyond trends, let's talk about people

by Andrea Vallarta | Jan 5, 2024 | Activación y crecimiento, Blog, Innovation, Brand and Communication

Gaming, más allá de las tendencias, hablemos de personas Por: Fernando Bautista y Eric Silva   La industria de los videojuegos ha ido en crecimiento desde hace ya varios años. Este sector ya no es un consumo de nicho como lo fue en sus inicios. Un estudio...
Exploring Cultural Change Through Digital Searches

Exploring Cultural Change Through Digital Searches

by Andrea Vallarta | Dec 15, 2023 | Activación y crecimiento, Blog, Research and Strategy, Brand and Communication

Explorando el cambio cultural a través de las búsquedas digitales Por: Andrea Vallarta   En el constante fluir del tiempo digital, las búsquedas en la web ofrecen una ventana única para observar las transformaciones en las preferencias y preocupaciones de las...
How to lead the change in investments in Latin America?

How to lead the change in investments in Latin America?

by Paola Morales | Sep 15, 2022 | Experience and Interaction, Research and Strategy, Brand and Communication, Our work

Gerundio + Rumbo Ventures ¿Cómo liderar el cambio en las inversiones en América Latina? Ayudando a emprendedores y proyectos sostenibles a cambiar el Rumbo Servicios Diseño Estratégico & Innovación Marca & Comunicación Experiencia & Interacción Reto Rumbo...
How to promote environmentally responsible habits through play?

How to promote environmentally responsible habits through play?

by Paola Morales | Sep 14, 2022 | Experience and Interaction, Brand and Communication, Our work

Gerundio + The Green Gang ¿Cómo fomentar hábitos ecológicamente responsables a través del juego? Creando una app emocionante que invita a sanar el planeta Servicios Diseño Estratégico & Innovación Marca & Comunicación Reto The Green Gang es una aplicación...
How to bring the same vision to the whole academic experience?

How to bring the same vision to the whole academic experience?

by Paola Morales | Sep 11, 2022 | Research and Strategy, Brand and Communication, Our work

Gerundio + Universidad Anáhuac ¿Cómo llevar una misma visión a toda la experiencia académica? Unificando marcas y discursos desde la estrategia Servicios Diseño Estratégico & Innovación Marca & Comunicación Reto Después de haber colaborado previamente con la...
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Recent Posts

  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value
  • What Loyalty Leaders Know (and You Don't)
  • Is your points program only accumulating balances? 
  • Is your organizational chart breaking loyalty? The failure of siloed experience

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Blog

Is your points program only accumulating balances? 

Is your rewards program just accumulating balances? Author: Elena Benitez, CEO & Founder of Gerundio. That old story that loyalty is built simply by accumulating points or distributing coupons is what today has hundreds of brands trapped in a...

Is your organizational chart breaking loyalty? The failure of siloed experience

Is your organizational chart breaking loyalty? The failure of siloed experience. Author: Elena Benitez, CEO & Founder of Gerundio. Operational fragmentation is the silent poison of retention. While the Marketing team celebrates an acquisition spike,...

Emotional Loyalty vs. Transactional Loyalty

Why are your rewards killing emotional loyalty? The risk of transaction over connection There's a recurring phenomenon in loyalty strategies in Mexico: companies that buy their users' attention, but never their preference. They...

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