Gerund
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
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The power of storytelling in brand building: narrating to connect

The power of storytelling in brand building: narrating to connect

by dev@gerundio.com.mx | Apr 10, 2025 | Blog, Brand and Communication

El poder del storytelling en la construcción de marcas: narrar para conectar Érase una vez una marca que quería ser más que un simple producto. Quería ser recordada, amada y compartida. Así que decidió contar historias. Y así, casi sin darse cuenta, construyó un...
How to stand out in the world of Artificial Intelligence?

How to stand out in the world of Artificial Intelligence?

by Paola Morales | March 26, 2025 | Experience and Interaction, Brand and Communication, Our work

Gerundio + Emergence ¿Cómo distinguirse en el mundo de la Inteligencia Artificial? Diseñando una marca que proyecta visión y profundidad Servicios Marca & Comunicación Experiencia & Interacción Reto Emergence AI es una startup que está revolucionando el campo...
How to bring a loyalty program to life that takes Mexicans to the skies?

How to bring a loyalty program to life that takes Mexicans to the skies?

by Paola Morales | January 16, 2025 | Experience and Interaction, Research and Strategy, Brand and Communication, Our work

Gerund + Doters: How to bring to life a loyalty program that gets Mexicans flying? Building the brand of a new loyalty program holistically. Services: Strategic Design & Innovation, Brand & Communication, Experience & Interaction. Challenge...
How to simplify the offering of financial services?

How to simplify the offering of financial services?

by Paola Morales | October 10, 2024 | Research and Strategy, Brand and Communication, Our work

Gerundio + BASE ¿Cómo simplificar la oferta de servicios financieros? Orientando una evolución de marca de forma estratégica Servicios Diseño Estratégico & Innovación Marca & Comunicación Reto BASE es una institución financiera especializada en operaciones de...
Empathy in Action: How Listening Brands Win Their Customers' Hearts

Empathy in Action: How Listening Brands Win Their Customers' Hearts

by dev@gerundio.com.mx | Aug 27, 2024 | Blog, Brand and Communication

Empatía en acción: Cómo las marcas que escuchan ganan el corazón de sus clientes Por: Elena Benítez En un mundo lleno de opciones y mensajes que compiten por nuestra atención, la lealtad de los clientes puede parecer tan difícil de alcanzar como encontrar una aguja en...
How to convey an educational offer in a strategic way?

How to convey an educational offer in a strategic way?

by Paola Morales | August 19, 2024 | Research and Strategy, Brand and Communication, Our work

Gerundio + Red de Colegios Semper Altius ¿Cómo transmitir una oferta educativa de forma estratégica? Escuchando a padres y madres de familia para lograr una comunicación efectiva Servicios Diseño Estratégico & Innovación Marca & Comunicación Reto La Red de...
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Recent Posts

  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value
  • What Loyalty Leaders Know (and You Don't)
  • Is your points program only accumulating balances? 
  • Is your organizational chart breaking loyalty? The failure of siloed experience

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Blog

Gamification in loyalty: when it works, when it fails, and why the difference matters

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Why the cosmetic rainbow destroys customer lifetime value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

What Loyalty Leaders Know (and You Don't)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

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