Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

by Paola Morales | Sep 6, 2022 | Experience and Interaction, Projects

Gerundio + BUNA ¿Cómo plasmar un propósito en el mundo digital? Captando una esencia de marca para compartirla entre canales Servicios Experiencia e Interacción Reto BUNA es una empresa que, además de vender café, miel y chocolate, se mueve por el propósito de...
How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Paola Morales | September 5, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Tallero: How to imitate the physical experience in an online channel? Boosting a business by reinterpreting a personalized experience. Services: Brand and Communication, Experience and Interaction. Challenge: Tallero is a Mexican company expert in...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Paola Morales | January 26, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + eleva+ How to generate value through an efficient platform? Digitizing accounting to boost business.
How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

by Paola Morales | January 25, 2022 | Experience and Interaction, Projects

Gerund + After-dinner conversation: How to bring a physical and sensory experience to the digital world? Expanding the business spectrum to the online channel Services Experience and Interaction Challenge Sobremesa is a space dedicated to offering cooking classes and cooking parties. This...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Paola Morales | September 24, 2021 | Experience and Interaction, Brand and Communication, Projects

Gerund + Ouipil How to integrate tradition and modernity in the same brand? Tangibil.
Next Entries »

Recent Posts

  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference
  • Does your customer journey end with a purchase? The tactical error that destroys your retention
  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

The Hidden Cost of Ignoring Churn

The Hidden Cost of Ignoring Churn In retention analysis, metrics typically tell us how many customers are leaving, but rarely explain the real "why." Many organizations operate under the false premise that churn is a pricing decision that...

Design doesn't end at checkout: Post-purchase as brand evidence

Design doesn't end at checkout: Post-sale as brand evidence In the design of complex systems, there is a critical blind spot: the belief that design is a tool for visual seduction for closing a transaction. For us at...

Why an NPS of 90 can mask fragility in brand loyalty

Why an NPS of 90 Might Be Hiding Fragility in Your Customer Loyalty By Elena Benitez, CEO & Founder of Gerundio. There’s an old tale in marketing departments that says a satisfied customer is a loyal customer. In the...

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