Gerund
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    • Strategic Design and Innovation
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to bring a purpose to life in a digital medium?

How to bring a purpose to life in a digital medium?

by Paola Morales | Sep 6, 2022 | Experience and Interaction, Projects

Gerund + BUNA How to translate a purpose into the digital world? Capturing a brand essence to share it across channels Services Experience and Interaction Challenge BUNA is a company that, besides selling coffee, honey, and chocolate, is driven by the purpose of...
How to bring the physical experience to an online platform?

How to bring the physical experience to an online platform?

by Paola Morales | September 5, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + Tallero: How to imitate the physical experience in an online channel? Boosting a business by reinterpreting a personalized experience. Services: Brand and Communication, Experience and Interaction. Challenge: Tallero is a Mexican company expert in...
How to create value through an efficient platform?

How to create value through an efficient platform?

by Paola Morales | January 26, 2022 | Experience and Interaction, Brand and Communication, Projects

Gerund + eleva+ How to generate value through an efficient platform? Digitizing accounting to boost business.
How to bring a physical and sensory experience into the digital world?

How to bring a physical and sensory experience into the digital world?

by Paola Morales | January 25, 2022 | Experience and Interaction, Projects

Gerund + After-dinner conversation: How to bring a physical and sensory experience to the digital world? Expanding the business spectrum to the online channel Services Experience and Interaction Challenge Sobremesa is a space dedicated to offering cooking classes and cooking parties. This...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Paola Morales | September 24, 2021 | Experience and Interaction, Brand and Communication, Projects

Gerund + Ouipil How to integrate tradition and modernity in the same brand? Tangibil.
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

La trampa de la automatización ciega: Por qué la tecnología sin criterio destruye el valor de marca

  The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value Author: Elena Benitez, CEO of Gerundio. The corporate rush to delegate customer experience to algorithmic systems is generating a...

El ecosistema de la telemedicina disfuncional: Por qué la tecnología médica sin diseño destruye la confianza del paciente

The dysfunctional telemedicine ecosystem: Why medical technology without design destroys patient trust | Gerundio Blog Author: Elena Benitez, CEO of Gerundio. Monitoring the download volume of a new healthcare app usually...

La ilusión del mundial de fútbol: Por qué patrocinar torneos masivos no asegura la preferencia del consumidor a largo plazo

The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference Author: Elena Benitez, CEO & Founder of Gerundio. Monitoring the immediate increase in sales of beer, snacks, or screens...

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