Gerund
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How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Paola Morales | September 24, 2021 | Experience and Interaction, Brand and Communication, Projects

Gerund + Ouipil How to integrate tradition and modernity in the same brand? Tangibil.
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Recent Posts

  • The danger of functional invisibility: why brand relevance is not solved by constant presence
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • Beyond algorithmic personalization: why customer recognition defines real retention
  • Beyond quality product: why efficiency is no longer enough to retain employees
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

La trampa de la fricción cero: Por qué ser conveniente solo te mantiene en la contienda, no en la preferencia

  The zero-friction trap: Why being convenient only keeps you in the game, not the preferred choice Author: Elena Benitez, CEO of Gerundio. There is a deeply rooted narrative in boardrooms that confuses the elimination of steps in a...

Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten

  Why operational inconsistency destroys brand value before anyone notices it Author: Elena Benitez, CEO of Gerundio. There is an almost epidemic obsession in boardrooms with chasing emotional impact through spectacular moments within...

El espejismo de los puntos acumulados: Por qué la lealtad transaccional destruye el margen operativo

  The Mirage of Accumulated Points: Why Transactional Loyalty Destroys Operating Margin Author: Elena Benitez, CEO of Gerundio. Monitoring the growth in loyalty card issuance or the volume of points redeemed over the last...

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