by dev@gerundio.com.mx | September 15, 2025 | Our ideas, Experience and Interaction
Essential Design Principles for Intuitive Interfaces By: Paola Morales Have you ever felt lost while using a new app or navigating a website? That feeling of frustration, of not knowing where to go or what to do, is a symptom of a problem...
by dev@gerundio.com.mx | August 20, 2025 | Our ideas, Research and Strategy
How Emotions Influence People's Decisions By Jesica Trejo Most of the decisions we make daily aren't as rational as we believe, and if you have any doubts, just remember the decisions prompted by the last few hours of the Prime Day sale....
by dev@gerundio.com.mx | May 27, 2025 | Our ideas, Experience and Interaction
Advantages and Risks of AI Tools in UX In the last decade, user experience (UX) design has evolved at a rapid pace, and artificial intelligence (AI) is no exception… it has gone from being a trend to a key tool in….
by dev@gerundio.com.mx | March 11, 2025 | Our ideas, Experience and Interaction
Should digital products be functional or beautiful? The balance between functionality and aesthetics In mobile app development, one of the most complex and fundamental aspects is achieving the right balance between functionality and aesthetics. Achieving...
by Axel Tinoco | January 23, 2025 | Our ideas, Experience and Interaction, Research and Strategy
How User Research Can Improve Your Product When people talk about UX (user experience), it's often assumed that everything revolves around the interface or visual design. However, one of the most important pillars of UX is understanding your...
