Gerundio + BUNA
How to capture a purpose in the digital world?
Capturing a brand essence to share it across channels
Services
- Research and Strategy
- Brand and Communication
- Experience and Interaction
- Activation and Growth
Challenge
BUNA is a company that, in addition to selling coffee, honey, and chocolate, is driven by the purpose of preserving the ecosystems where its products come from.
While their preservation program and their mission of fair and sustainable trade were well known to their regular customers, they were not sufficiently reflected in their digital channels. This was the reason that led them to seek a total revamp of their website and social media.
Solution
We delved into the “why” of the business to define a “how.” With that, we designed an e-commerce platform that is functional enough to encourage product sales, and evocative enough to showcase all the value behind those purchases and the work that BUNA does with a percentage of each sale.
Additionally, we used their digital channels and social media to convey the essence of the project, tell about the actions they carry out, and highlight the changes they are generating in their environment.
Fully engaging to understand the purpose of the business and accompanying them in their day-to-day has been crucial to portray the most valuable aspects of the brand on their digital channels.
Impact
- Creation of an intuitive and efficient e-commerce platform.
- Launch of communication campaigns.
- Over 1,000 organic social media posts.
Learning
“Directing these efforts to the right people and through the right channels has allowed us to boost business growth and contribute to the positioning of BUNA as a brand that shares good products in a responsible way.”
