Gerundio + Movo novo
How can I share the thrill of riding?
Materializing a business vision through branding
Services
- Brand & Communications
Challenge
Movo Novo is a company founded by a group of restless entrepreneurs and passionate cyclists who set out to give a second or third life to pre-owned bicycles.
Faced with the challenge of creating this brand, we identified the need to reflect dynamism, movement, and a passion for bikes, while also helping its founders consolidate their platform for buying and selling bicycles.
Solution
Mentoring and collaboration were key pillars for the creation of a strategy based on an exciting, agile, reliable, and empowering personality. From there, we generated a short, composed, and dynamic name that is a reflection of this strategic direction.
On a visual level, we designed an identity that accompanies this line and reflects the freshness, dynamism, and joy of Movo Novo through the combination of colors and shapes that project it as a dynamic brand.
Lastly, we helped them activate their brand in the digital channel through a series of user experience recommendations that brought their first e-commerce version for buying and selling bicycles to life.
Impact
- Understanding cyclists’ needs
- Strategic alignment of all brand elements
- Optimized digital experience for users
Learning
“Listening to users was essential to finding a positioning that truly shared the thrill of riding with their audiences.”
