MovoNovo + Gerundio
How to share the emotion of biking?
Materializing a business vision through branding.
Movo Novo is a company created by a group of restless entrepreneurs and passionate cyclists who set out to give pre-owned bicycles a second or third life.
Faced with the challenge of creating this brand, we recognized the need to reflect dynamism, movement, and passion for wheels, while helping its founders consolidate their platform for buying and selling bicycles.
Mentoring and collaboration were fundamental pillars for the creation of a strategy that is based on an exciting, agile, reliable, and empowering personality. From there, we generated a short, composed, and dynamic name that is a reflection of this same strategic direction.
On a visual level, we designed an identity that accompanies this same line and shows the freshness, dynamism, and joy of Movo Novo through the combination of colors and shapes that make it look like a mobile brand.
Finally, we help them activate their brand in the digital channel through a series of user experience recommendations that gave life to their first version of e-commerce for buying and selling bicycles.
Giving the same strategic direction to all the elements of the brand, from its name to the way in which the rest of the attributes are reflected in the digital experience, was fundamental to making MovoNovo a consistent brand that truly shared with its audiences the thrill of biking.
