by Paola Morales | Sep 23, 2021 | Our ideas, Innovation
Being digital Well, the e-commerce boom has arrived and it's the final call to digitize... The urgency in the design and development of new products and innovation in companies is the reality of our days. Headlines in millions of publications around the...
by Paola Morales | Sep 23, 2021 | Our ideas, Branding
Digital marketing success story during COVID-19 Background In this section, we will be talking about digital marketing: marketing strategies, communication strategies, and how they integrate with your needs. However, today we want to focus on sharing with you a...
by Paola Morales | Sep 23, 2021 | Our ideas, Branding
My “aha moment!” – Brand Concepts I’m going to tell you a story from many years ago… approximately 10 years. It was my first real brand project (not a school one), at my first real job (neither as an intern nor in community service), when I learned the most valuable thing in...
by Paola Morales | Sep 23, 2021 | Our ideas, Innovation
What is this research thing about? Before anything happens, I will reveal to you that my thinking is far from linear, so this reading will probably be a journey with stairs, slides, and secret passages. Anyway, I hope you enjoy the...
by Paola Morales | September 22, 2021 | Our ideas, Business and Strategic Design
And what are we experts in? The questions our potential clients ask when we meet are as diverse as the nature of each of their projects. They range from, what have you done in Fintech, are you boxing fans, what other e-commerce have you done...
by Paola Morales | September 22, 2021 | Our ideas, Innovation
The answers are in the people If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from his angle as well as your own. BUSINESS – HENRY FORD Empathy, according to the dictionary, makes us...
