And what are we experts in?
The questions our potential clients ask when we meet are as diverse as the nature of each of their projects. They range from, what have you done in Fintech, are you fans of boxing, what other e-commerce have you done in Magento, What is the most successful strategy you have executed with influencer marketing, until, are they experts in any industry, do they have more experience than the rest of the agencies?... And the answer, almost always, is no. We are not experts, We are curious, and that leads us to explore and be creative in the solutions we propose.
I'll tell you a bit about what's happening these days, with the intention of better illustrating the experience we bring to the table:
A restless entrepreneur, with a pace that seemed hard to match.
Themes, concepts, tools, questions, and more ideas. From the first session, the goal was to jump from one thing to another: social capital, Metcalfe's Law, cryptocurrencies, tokens, loyalty program dynamics, gamification, among others. We delve into how to exchange free time or do a marketplace volunteering. We inquired about the best educational platforms and which projects addressed emotional needs.
So, week after week, we were surprised with a new online prototype; functioning and testing a hypothesis for a piece of the platform.
In parallel, we approached people to understand what motivates or limits them in belonging to initiatives of this kind. We understood the elements involved in collaboration dynamics and defined archetypes. A strategy that allowed us to rank functionalities in order of relevance, to prioritize them in a roadmap development that proposes the hypotheses to be tested in each of the prototypes. These function as requirements to be added to the central platform. Concluding in the development of a brand and a communication strategy segmented by stages and with growth potential.
A going concern, needing to express who it truly is.
With over three years in the digital market as a furniture manufacturing business, and making inroads as a physical store, the team came to us with many questions. We started with a sprint, where both teams collaborate through an intense process of Design Thinking which lasted 10 days.
We confirmed that the right pieces were on the table: a great business idea that met user needs, a product with superior quality compared to the competition, and the right sales channels. We answered the questions that were causing the business so much concern and identified that what was missing was the emotional factor: the feelings, the language of the materials, expressing the possibility of tangible personal designs, and the role that spaces play in inhabiting ideas. Thus, having narrowed down the ingredients, we redesigned the experience, transforming generic e-commerce into a design platform that aligns with its philosophy and empowers the user. We segmented the marketing strategy and outlined the possibilities that link the business with the community.
A traditional business, thinking about digital innovation.
A project driven by the IT team, seeking to innovate in the digital channel of a pharmacy chain. The brief, To build an e-commerce site just like the competition. After showing them why change starts with users and not technology, we were able to develop a strategy that allowed us to connect with people and delve into their real needs.
This is how we designed a comprehensive pharmacy service, which translated into an application that simplifies the complicated tasks of living with a chronic degenerative and/or terminal condition. We defined functionalities such as medication reminders, support groups, symptom reporting, and purchase scheduling. With this new approach, we were able to help patients and strengthen the pharmacy's positioning in the specialized medication sector.
A conservative service, alien to the concept of innovation
We are starting the brand development and digital ecosystem project for a financial law firm, a category where change is apparently not well-received. The answer seemed obvious; however, upon approaching current clients, we understood that people are tired of the traditional legal consultant model. This was a learning experience that opened the door to other possibilities, a new discourse that is much closer and more collaborative.
So, to answer the question that's been on our clients' minds... At Gerundio, we are experts in strategic design and innovation.
We understand, listen, and analyze. We have the ability to synthesize large amounts of information and to identify and distill the small clues that make the difference.
We are a creative team with enormous conceptualization potential and the tools - or network of collaborators and alliances - necessary to execute it. And, well, we also have the courage to try.
