Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Our ideas
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Descifrando las nuevas formas de inversión

Descifrando las nuevas formas de inversión

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...
Descifrando las nuevas formas de cuidarnos

Descifrando las nuevas formas de cuidarnos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Caring for Ourselves The COVID-19 pandemic acted as a catalyst, further accelerating transformations that were already underway. This impetus has been particularly felt in the way we approach our health. Both at the...
Descifrando las nuevas formas de comprar alimentos

Descifrando las nuevas formas de comprar alimentos

by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought

Deciphering New Ways of Buying Food From the era of globalization to the implementation of digitalization, society's eating habits have undergone a transformation, with people opting for more practical alternatives….
Descifrando las plataformas de bienestar físico y emocional

Descifrando las plataformas de bienestar físico y emocional

by dev@gerundio.com.mx | August 25, 2023 | Deciphering, Thought

Deciphering Physical and Emotional Wellness Platforms. There is a proliferation of platforms aiming to bring wellness closer to people, no matter the time or place they are in. At Gerundio, we analyzed and understood some trends...
How to share the thrill of riding?

How to share the thrill of riding?

by Paola Morales | October 20, 2021 | Brand and Communication, Projects

Gerund + Movo Novo How to share the excitement of riding? Materializing a business vision through branding Services Brand and Communication Challenge Movo Novo is a company founded by a group of restless entrepreneurs and passionate cyclists who set out to...

Recent Posts

  • El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad
  • Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real
  • Más allá del producto de calidad: por qué la eficacia ya no basta para retener
  • The danger of functional invisibility: why brand relevance is not solved by constant presence.
  • The risk of habit: Why the user's routine does not equate to brand preference

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El engaño de la velocidad: cómo la eficiencia en CX mata el valor antes de crear lealtad

  The trick of speed: how CX efficiency kills value before creating loyalty | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio Celebrating record times for resolving problems when the relationship with the customer remains...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrating dynamic emails that include the user's first name in the subject line as if that were...

Más allá del producto de calidad: por qué la eficacia ya no basta para retener

  Beyond quality product: why efficiency is no longer enough to retain Author: Elena Benitez, CEO of Gerundio There is a comfortable narrative in boardrooms where executives celebrate the success of their launches. They celebrate that the company has...

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