by dev@gerundio.com.mx | November 11, 2025 | Our ideas, Branding
Brand Differentiation: The Art of Being Memorable By now, we all know the old story that Apple doesn't sell phones, it sells status. That Nike doesn't sell sneakers, it sells motivation. That Coca-Cola doesn't sell soda, it sells moments and happiness. And, by...
by dev@gerundio.com.mx | February 18, 2025 | Our ideas, Branding, Innovation
Iterative Design: Playing the Infinite Brand Game A few days ago, while listening to Juan Manuel Garrido on the Aprender de Grandes podcast, a phrase made me reflect: “design is any act with intention in the world.” This idea led me to think about how...
by Eric Gerundio | January 16, 2025 | Our ideas, Branding
The Cinemex Case and a Tram Called “Rebranding” Cinemex's rebranding transcends visual updates to position itself as an evolution of the Loyalty Ecosystem in the entertainment industry. By integrating Behavioral Design and a Loyalty vision...
by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought
Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...
by dev@gerundio.com.mx | May 13, 2024 | Deciphering, Thought
Deciphering New Ways of Caring for Ourselves The COVID-19 pandemic acted as a catalyst, further accelerating transformations that were already underway. This impetus has been particularly felt in the way we approach our health. Both at the...
