Gerundio + Prometec
How to drive better decision-making through data visualization?
Articulating a value proposition to deliver a coherent and empathetic brand experience
Services
- Brand & Communication
- Experience & Interaction
Challenge
Prometec is a company dedicated to the development of intelligent technological tools that enable the visualization, management, and control of financial information to assist strategic decision-making in business.
To narrow down its value proposition and launch a technological platform aligned with it, we decided to start by deeply understanding the potential clients who could benefit from this platform, either for their own use or to meet the needs of third parties.
Solution
With this in mind, we articulated the brand's value proposition and aligned its communication and design with the product experience. Thus, we delivered an intuitive tool to users that is consistent with its attributes.
Through an exercise of understanding, we identified that, although the purpose varies slightly among potential users, the motivation and emotion is the same: the desire to have a reliable, transparent, and efficient tool that generates certainty and allows them to make informed business decisions.
From the detection of this insight, we identified the importance of having the possibility of visualizing the data from different perspectives: financial, fiscal, and commercial.
Impact
- Value proposition articulation
- Matching design and communications
- Intuitive and simple experience
Learning
“Narrowing down the needs and concerns of the different segments and connecting them with the platform’s own qualities allowed us to articulate the comprehensive business experience and highlight its emotional and functional benefits.”
“The kindness and willingness to always work, receive feedback properly, and provide solutions to all our requests.”
– Ana Luisa Chávez / Commercial Director at Prometec
