Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Our work
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
  • Blog
  • Contact
  • ENG
  • ESP
And what are we experts in?

And what are we experts in?

by Paola Morales | Sep 22, 2021 | Blog, Negocio y diseño estratégico

Y, ¿en qué somos expertas? Las preguntas que nuestros potenciales clientes hacen cuando nos conocemos, son tan diversas como la naturaleza de cada uno de sus proyectos. Van desde, qué han hecho en Fintech, son fanáticas del box, qué otros e-commerce han hecho...
Next Entries »

Recent Posts

  • Gamification in loyalty: when it works, when it fails, and why the difference matters
  • Why the cosmetic rainbow destroys customer lifetime value
  • What Loyalty Leaders Know (and You Don't)
  • Is your points program only accumulating balances? 
  • Is your organizational chart breaking loyalty? The failure of siloed experience

Recent Comments

No comments to show.

Drive your business forward

We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

Contact us
Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Blog

Is your points program only accumulating balances? 

Is your rewards program just accumulating balances? Author: Elena Benitez, CEO & Founder of Gerundio. That old story that loyalty is built simply by accumulating points or distributing coupons is what today has hundreds of brands trapped in a...

Is your organizational chart breaking loyalty? The failure of siloed experience

Is your organizational chart breaking loyalty? The failure of siloed experience. Author: Elena Benitez, CEO & Founder of Gerundio. Operational fragmentation is the silent poison of retention. While the Marketing team celebrates an acquisition spike,...

Emotional Loyalty vs. Transactional Loyalty

Why are your rewards killing emotional loyalty? The risk of transaction over connection There's a recurring phenomenon in loyalty strategies in Mexico: companies that buy their users' attention, but never their preference. They...

Av. Constituyentes 143, San Miguel Chapultepec II Secc, Miguel Hidalgo, 11850 Mexico City, CDMX

Privacy Notice