Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to share the thrill of riding?

How to share the thrill of riding?

by Alan Lam | March 4, 2023 | Branding and Communication, Projects

Gerundio + Movo Novo How to share the thrill of riding? Materializing a business vision through branding Services Brand & Communications Challenge Movo Novo is a company created by a group of restless entrepreneurs and passionate cyclists who set out to give a...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Alan Lam | March 2, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + Ouipil How to integrate tradition and modernity into the same brand? Putting an idea into tangible form through a unique strategy Services Brand & Communication Experience & Interaction Challenge Ouipil is a brand born from the desire to share the...
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Recent Posts

  • Por qué la inconsistencia operativa destruye el valor de marca antes de que lo noten
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust
  • The World Cup Illusion: Why Sponsoring Massive Tournaments Doesn't Guarantee Long-Term Consumer Preference

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

Gamificación en lealtad: cuándo funciona, cuándo falla y por qué importa la diferencia

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Por qué el arcoíris cosmético destruye el Customer Lifetime Value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

Lo que los líderes de lealtad saben (y tú no)

What Loyalty Leaders Know (and You Don't) Author: Elena Benitez, CEO & Founder of Gerundio. Loyalty isn't a static state; it's a preference that is renewed every time an experience delivers on what it never promised. When it's reduced to just...

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