Gerund
  • About us
  • Services
    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
  • Projects
  • Deciphering
    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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How to share the thrill of riding?

How to share the thrill of riding?

by Axel Tinoco | March 4, 2023 | Branding and Communication, Projects

Gerundio + Movo Novo How to share the thrill of riding? Materializing a business vision through branding Services Brand & Communications Challenge Movo Novo is a company created by a group of restless entrepreneurs and passionate cyclists who set out to give a...
How to integrate tradition and modernity into the same brand?

How to integrate tradition and modernity into the same brand?

by Axel Tinoco | March 2, 2023 | Branding and Communication, Experience and Interaction, Projects

Gerund + Ouipil How to integrate tradition and modernity into the same brand? Putting an idea into tangible form through a unique strategy Services Brand & Communication Experience & Interaction Challenge Ouipil is a brand born from the desire to share the...
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Recent Posts

  • The Zero-Friction Trap: Why Being Convenient Only Keeps You in the Game, Not in Preference
  • Why operational inconsistency destroys brand value before you even notice
  • The mirage of accumulated points: Why transactional loyalty destroys operating margin
  • The Trap of Blind Automation: Why Technology Without Judgment Destroys Brand Value
  • The Dysfunctional Telemedicine Ecosystem: Why Medical Technology Without Design Destroys Patient Trust

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

¿Tu customer journey termina en la compra? El error táctico que destruye tu retención

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. Treating the customer's journey as a straight line that ends with a thank you for the purchase is the reason why your churn is higher than...

Gamificación en lealtad: cuándo funciona, cuándo falla y por qué importa la diferencia

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. By Lalo, Head of Strategy & Content at Gerundio. Monitoring artificial activity spikes is often mistaken for success. That metric...

Por qué el arcoíris cosmético destruye el Customer Lifetime Value

Why the Cosmetic Rainbow Destroys Customer Lifetime Value By Elena Benitez, CEO & Founder of Gerundio. The saturation of logos with rainbow colors during the month of June has become one of the biggest sources of cynicism in the...

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