Decoding grocery delivery and pick-up online platforms


We analyzed the food industry in Mexico and the world, learned about its main actors and understood some relevant trends. We then spoke one-on-one with users of this kind of services and learned about their experiences.

Some trends you will find:
  • Vegetables, sustainability and health
  • Apps or platforms powered by A.I. to eat healthy
  • Platforms to do the supermarket

Deciphering is a series of reports in which we share learnings we’ve obtained through research efforts focused on customers and users of specific industries.

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