Deciphering the new ways of buying food.
From the era of globalization through the implementation of digitalization, we have witnessed a transformation in the eating habits of society, who have opted for more practical alternatives. In this research, we explore the different ways of acquiring food, digging into the perceptions of platform users and discovering the unique value proposition that each one offers.
Some trends you will find:
- Vegetables, sustainability and health
- A.I. powered apps or platforms for healthy eating
- Platforms for grocery shopping
Deciphering is a series of reports in which we share learnings we’ve obtained through research efforts focused on customers and users of specific industries.
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