Deciphering new ways of buying food.
From the era of globalization through the implementation of digitalization, we have witnessed a transformation in the eating habits of society, who have opted for more practical alternatives. In this research, we explore the different ways of acquiring food, digging into the perceptions of platform users and discovering the unique value proposition that each one offers.
Some trends you will find:
- Vegetables, sustainability, and health
- A.I.-powered apps or platforms for healthy eating
- Grocery shopping platforms
Deciphering is a series of reports where we share learnings obtained through research efforts focused on customers and users in specific industries.
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