Gerund
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    • Strategic Design and Innovation
    • Brand and Communication
    • Experience and Interaction
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    • Decoding Loyalty
    • Decoding the Yo-Sphere
    • Decoding Financial Digitalization
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Descifrando las nuevas formas de inversión

Descifrando las nuevas formas de inversión

by dev@gerundio.com.mx | October 21, 2024 | Deciphering, Thought

Deciphering New Digital Investment Avenues This report analyzes low-risk investment options in depth, including mutual funds, fixed-income bonds, real estate, and bank deposits, explaining how they work and what benefits...
El valor del rostro: Face ID y la seguridad digital

El valor del rostro: Face ID y la seguridad digital

by Axel Tinoco | June 24, 2024 | Our ideas, Innovation

The Value of the Face: Face ID and Digital Security By: Eric Silva On June 21st, International Selfie Day was celebrated, an observance that, as its name suggests, emerged as a way to acknowledge the popularity of the selfie in current culture. Undoubtedly, it has...

Recent Posts

  • El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.
  • El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca
  • Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.
  • The trick of speed: how efficiency in CX kills value before creating loyalty
  • The myth of quality: why having a good product no longer buys you anyone’s loyalty

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We connect business goals with real human needs to design brands, products, and services that create value and loyalty.

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Gerund

It is a strategic design agency that helps organizations grow by understanding, designing, and activating better relationships between people and businesses.

  • About the gerund
  • SERVICES
  • PROJECTS
  • Studies
  • Blog
  • CONTACT

About the gerund

  • PROJECTS
  • CONTACT

Services

  • Strategic Design and Innovation
  • Brand and Communication
  • Experience and Interaction

Studies

  • Decoding Loyalty
  • Decoding the Yo-Sphere
  • Decoding Financial Digitalization

Our ideas

El peligro de la invisibilidad funcional: por qué la relevancia de marca no se resuelve con presencia constante.

  The danger of functional invisibility: why brand relevance is not solved by constant presence Author: Elena Benitez CEO of Gerundio There is a yawning gap between being present in a person's life and being truly...

El riesgo de la costumbre: Por qué la rutina del usuario no equivale a preferencia de marca

  The risk of habit: Why user routine does not equate to brand preference | Blog: Gerundio Author: Elena Benitez, CEO of Gerundio. Celebrating frequent use as synonymous with loyalty is one of the most costly self-deceptions at the tables...

Más allá de la personalización algorítmica: por qué el reconocimiento del cliente define la retención real.

  Beyond algorithmic personalization: why customer recognition defines real retention Author: Elena Benitez, CEO of Gerundio Celebrate dynamic emails that include the user's first name in the subject line as if that were...

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