Buen Fin: Tips and Lessons for Businesses and Their Consumers
By: Eric Silva
El Buen Fin has become one of the most important commercial events in Mexico. From its creation to the present day, it has been a phenomenon that has driven an increase in sales and a change in our consumption dynamics. But this event is not only an opportunity to get products at attractive prices, but it also leaves us valuable lessons year after year, both about the good practices of some companies and the behaviors of consumers. Let's see...
Best Practices: What Works and What Doesn't Work During El Buen Fin
Clear and truly attractive offers
During the Buen Fin, the companies that tend to stand out the most are those that manage to offer truly competitive and transparent discounts.
It is well known that tactics exist such as raising prices before an event and then applying fictitious discounts. This tactic is very efficient in losing consumer trust and damaging a brand's reputation. Honesty in offers translates into long-term loyalty.
Omnichannel and online presence
Companies that integrate their online and in-store experiences often better connect with their consumers and users. This year, many businesses have strengthened their digital platforms to facilitate price comparisons and purchases, increasing customer convenience.
The real and digital worlds have increasingly blurred boundaries, and brands that deliver better experiences know how to combine both realms with agility.
Personalization and segmentation of offers
Con herramientas de análisis de datos, las marcas pueden personalizar sus campañas de Marketing. Sending personalized messages to consumers and users based on their interests and past purchases is a tactic that allows for an increased conversion rate and maximizes generated traffic.
Trends: How has user and consumer behavior changed regarding El Buen Fin?
Sensitivity to comments and reviews
Consumers are increasingly likely to consult online reviews and value the experiences of other shoppers. A strategy of Marketing Encouraging customers to leave positive reviews can be a powerful tool for businesses. Let's remember that there's no better advertising than word-of-mouth.
Sustainable and conscious shopping
Increasingly, consumers value brands that promote sustainability or offer more durable products. Companies that highlight these values are grabbing attention, especially from consumers looking to minimize their environmental impact. Let's remember that great deals aren't always synonymous with poor quality., fast fashion or any other aspect harmful to the environment.
Preference for digital experiences
Users and consumers are becoming increasingly skilled in the digital world, and while it's clear this isn't the case for all types of products, we tend to prefer digital experiences over in-person ones.
In an environment where online shopping continues to grow, companies must focus their efforts on optimizing their digital platforms, improving loading times, design, and ease of payment. Investment in technology and user experience translates into a higher conversion rate.
Beyond the discount season, this Good Weekend has taught us very valuable lessons on how to optimize not only our offer, but also the experience we are providing to our consumers and users. If you want to identify better ways to do it send us a message, We can surely help you.
