Elena Benítez

“The challenges, the process and the learning fill me with energy. I am a catalytic element, I work to turn ideas into actions. I am an integrator, I enjoy adding and collaborating.”

Observant and critical. Elena grew up analyzing how the world around her worked. Her curious and challenging nature led her to question how things are done, imagining endless possibilities to change what she didn’t like. Years later, she understood that what in childhood represented many hours of punishment would become the basis of her professional life.

She began her career designing branding and strategic communication programs at MBLM, where she led projects for large companies such as Prime Blend Mabe, Financiera Independencia, Kaluz, Comex, Alsea and Totalplay, working hand in hand with great visionaries and Mexican entrepreneurs.

As an independent consultant and director of innovation at ábargon, she had the opportunity to collaborate with small digital companies on purposeful projects and with proactive leaders. In this way, she learned the value of each interaction to build memorable experiences. Among her clients from this stage are Experimenta, invent, briq, propeler and crehana.

Since then, and driven by this energy of constant improvement, Elena has experimented and moved forward without fear of change. At the beginning of 2020, she decided to found Gerundio, an innovation and strategic design agency that, with empathy and a vision focused on people, designs digital products and services that contribute to the transformation and integral growth of its clients.

As the director of Gerundio, she has led projects for clients of various sizes and industries, such as Doters, BUNA, eleva +, Sobremesa, Delirio, and Hasbro, among others.

Elena enjoys many things about her work at Gerundio, such as holding workshops that trigger digital opportunites for her clients or getting involved in all the proccess, from the definition of value proposition to the materialization of the project. Nevertheless, what Elena cherish the most is working with clientes with whom she shares a vision of collaboration and joint growth.

Currently, Elena shares all these ideas and learning through talks and workshops as part of her task to promote and trigger innovation and design in Mexico.