Gerund + The Green Gang
How to promote environmentally responsible habits through play?
Creating an exciting app that encourages children to heal the planet
Services
- Brand & Communication
- Experience & Interaction
Challenge
The Green Gang is a mobile application designed to create and instill environmentally responsible habits in the youngest family members through games, challenges, and a competitive spirit.
Faced with this huge and exciting challenge, Pablo approached us with the intention of creating a functional and fun platform, with a brand that would genuinely motivate children and invite them to participate in this powerful mission to help the planet through trash pickup.
Solution
The first thing we did was an analysis of the segment with the intention of finding opportunity areas for the creation of this platform. We defined a series of brand attributes that would help us fulfill the objective of promoting these kinds of habits in a fun and exciting way, and we built its positioning around gamification, teamwork, and competitiveness.
We designed a fun and very vibrant brand identity, with a distinctive and flexible personality and language to adapt to communication with parents and children. This led us to call the platform «The Green Gang», a name that is all about collaboration, sharing and team building. We brought to life Redu, Cica, Tili Tili and Pip, a series of characters that embody the brand’s attributes and accompany children and their parents throughout the experience.
Likewise, we created an intuitive and user-friendly app for parents or guardians, who will be in charge of designing the challenges, as well as for the children, who are the participants of these challenges and are responsible for picking up all kinds of misplaced polluting waste.
Impact
- Brand identity that speaks children’s language
- Intuitive flows for tutors, parents, and children refer to the design of user interfaces and experiences that are easy to understand and use for each respective group, without requiring extensive training or manual. The goal is to create seamless and natural interactions that facilitate learning and engagement. **For Tutors:** * **Easy Navigation:** Simple and clear menus, dashboards, and tools to manage students, lessons, and progress. * **Straightforward Lesson Setup:** Intuitive ways to create, customize, or select lesson plans, resources, and activities. * **Real-time Interaction:** Clear and easy-to-use tools for communication, feedback, and tutoring sessions (e.g., virtual whiteboards, chat functions). * **Progress Tracking:** Easily accessible and understandable reports on student performance and areas needing improvement. * **Resource Management:** Simple ways to upload, organize, and share educational materials. **For Parents:** * **Clear Progress Overview:** Easy-to-understand summaries of their child's academic progress, strengths, and weaknesses. * **Simple Communication Channels:** Uncomplicated ways to communicate with tutors or the platform, ask questions, and provide feedback. * **Scheduling Convenience:** User-friendly interfaces for booking, rescheduling, or managing tutoring sessions. * **Billing and Payment Clarity:** Transparent and easy-to-manage billing information and payment options. * **Access to Resources:** Simple ways to view lesson materials shared by the tutor or to understand what the child is learning. **For Children:** * **Engaging and Fun Interface:** Visually appealing and age-appropriate design that is exciting to use. * **Simple Navigation:** Large, clear buttons and icons that children can easily understand and click. * **Clear Task Presentation:** Instructions and learning activities presented in a straightforward manner, often with visual cues. * **Immediate Feedback:** Instant, positive, and understandable feedback on their answers and progress within lessons. * **Familiar Interaction Patterns:** Using familiar gestures (like drag-and-drop) or controls that children commonly encounter in games or other apps. * **Low Cognitive Load:** Minimizing complex tasks or information overload so children can focus on learning.
- Didactic and fun platform
Learning
“Finding the balance between didactic and fun was key to creating a unique platform that encourages family recreation while promoting responsible habits with the environment and the planet.”
“I found a comprehensive solution with a multidisciplinary team; experts with experience in each area, which worked very well for me. We will soon be launching to the market.”
-- Pablo Velasco / CEO, The Green Gang
